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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Brainshark Launches SlideShark App For iPad

Brainshark, Inc, a provider of online and mobile video presentations technology, recently announced SlideShark, an application for showing PowerPoints on the iPad. Available for free in the App Store, the new platform is designed to streamline the importing and viewing of PowerPoints via the Apple device. As iPad sales surge…

Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit

Televerde, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization. Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are…

Kwanzoo Announces Technology Partnership With Eloqua, Delivers Cloud Connector for BtoB Engagement Marketing

Kwanzoo, a provider of multi-channel engagement marketing software solutions recently announced a technology partnership with Eloqua. The partnership encompasses the release of the Kwanzoo Cloud Connector for Eloqua, designed to enable the integration of Kwanzoo's suite of Smart Marketing Units with the Eloqua platform. Kwanzoo's suite of Smart Marketing Units…

LeadLife Releases 2nd Generation Of Marketing Automation Solution

LeadLife Solutions recently announced the release of its second-generation marketing automation product, a new technology with a web 2.0 user interface and visual campaign builder designed to streamline marketing campaign management. The visual campaign builder with drag-and-drop features is designed to enable marketers to build intelligent nurturing sequences based on…

Infusionsoft Acquires CustomerHub

Infusionsoft, a provider of sales and marketing software for small businesses, recently announced its acquisition of CustomerHub, a web-based application designed to provide membership site and customer portal platform to small businesses that market and sell content online. One of the top app integrations in the Infusionsoft marketplace, CustomerHub is…

Marketo Adds 150+ Customers in Q3; Grows 122% Year-Over-Year in 2011

Marketo recently announced record results for Q3 2011, adding more than 150 customers in the quarter and growing revenue by 122% year-over-year. In the quater, Marketo signed customers across numerous industries, including Angel MedFlight Worldwide, Delta Dental of California and Affiliates, Generations Federal Credit Union and Ventana Research. With these…
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