Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized…
Blog August 20
Latest In: The Pedowitz Group
Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020
The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in…
Industry News October 14
Amid COVID-19 Conference Cancellations, Field Marketers Focus On Digital Events, Direct Mail
With multiple spring conferences and trade shows announcing cancellations and postponements due to concerns surrounding the COVID-19 outbreak,…
Industry News March 13
#B2BMX 2020 Day One: Creative Storytelling, Alignment & Accountability Take Center Stage For B2B Success
The world of B2B marketing is constantly changing, with new tools, new ideas and new challenges coming at…
Industry News February 25
#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies
The challenges for CMOs in today's B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and…
Industry News August 15
The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation
Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to…
Industry News May 16
Top B2B Marketers Share Their New Year’s Resolutions
As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how…
Blog January 2
9 Steps To Operationalize CX And Achieve Advocacy
How can firms operationalize the customer experience and create customers for life? It is great to talk about…
Demanding Views September 4
Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops
The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…
Industry News June 28
Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy
Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company's marketing…
Case Studies June 27
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…
Industry News June 27
Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…
Industry News May 2
Resources
Events & Webinars
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
