LinkedIn‘s new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure results.
FEATURES/FUNCTIONALITY
Objective-Based Advertising positions users to select the campaign objectives that matter most to them, whether it be creating brand awareness, driving content engagement or generating leads. It then aims to streamline content creation by only showing users the ad formats and features that will help them accomplish these goals.
The new experience incorporates multiple new features and enhancements, including easier navigation with multiple screens now available in one easy-to-navigate flow and a faster, more responsive user interface.
Additional features include:
- A forecasting panel that can generate estimates of your expected results based on campaign inputs and comparisons to similar campaigns and advertisers;
- Dynamic ad preview, positioning users to see how your ads look as they are being built; and
- A redesigned targeting experience with more powerful and easier-to-use targeting capabilities.
TARGETED USERS
Objective-Based Advertising is designed for B2B marketers across all industries.
DELIVERY/PRICING MODELS
This is a free upgrade in Campaign Manager.
CURRENT CLIENTS/USERS
It is currently available in public beta as a default or opt-in experience for all LinkedIn customers.
COMPETITIVE POSITIONING
Objective-Based Advertising aims to empower B2B marketers to create new campaigns, launch intuitive ads and meet their campaign and business goals. It is designed to enable users to engage with LinkedIn’s professional audiences on a powerful and easy-to-use platform.
CONTACT INFO
LinkedIn
2029 Stierlin Court
Mountain View, CA 94043
