LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager
LinkedIn's new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create…
Solution Spotlight January 4
Latest In: campaign management
Aprimo Introduces New Campaign Management Feature
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…
Solution Spotlight June 12
Full Circle Launches New Solution For Campaign Measurement And Impact
Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to…
Solution Spotlight June 13
Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts
Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help…
Industry News May 4
CallidusCloud Acquires LeadRocket To Arm Sales With Marketing Data
CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals…
Industry News February 6
CampaignCore From Averetek
CampaignCore was created to help ensure partners and affiliates are equipped and prepared to plan and execute campaigns…
Solution Spotlight July 23
B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…
Industry News February 27Marketers Discuss Cross-Channel Limitations, Top Technology Tools
There's no need to build the case for cross-channel marketing because it's already top of mind for a…
Industry News November 2Study Finds That Marketing Automation Is A High Priority For SMB Firms
A new study finds that marketing automation technology is increasingly important to the SMB market – and that…
Industry News July 25
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
