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The Top 3 Reasons Sales And Marketing Alignment Is Off

A variety of issues can cause marketing and sales teams to remain disconnected, such as communication and broken processes. Understanding the hurdles can help B2B organizations overcome their challenges. This infographic from InsideView analyzes findings from a recent study polling roughly 995 sales and marketing professionals to help recognize the causes of marketing and sales misalignment.

InsideView Announces Collaborative Features For Microsoft Dynamics

InsideView logoInsideView, a CRM Intelligence platform, announced that it is introducing new collaborative capabilities to Microsoft Dynamics through its Insights application. The new features are designed to enhance the efficiency of communication and collaboration among work teams by allowing users to post articles and events to Yammer feeds without having to switch applications.

InsideView partnered with Microsoft Dynamics CRM last year, providing users with company and contact information, professional connections and relevant news and social insights.

InsideView Adds Database Accuracy and Campaign Tracking Products

InsideView logoInsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with accurate and complete company and contact information. InsideView Target is aimed at providing highly targeted segmentation and list building based on company and contact data, key business events, social insights, or professional connections.

Marketers Eye Tighter CRM Integration To Improve Buyer Insights

CRM shutterstock 143518591CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers.

The evolution of CRM platforms has coincided with the integration of sales and marketing teams, in which marketers are playing a larger role throughout the sales cycle. In addition to generating leads, marketers are being tasked with ensuring those leads result in sales, and the CRM remains the central source of sales activity.

InsideView Integrates With Marketo To Automate Lead Enrichment

Marketo-InsideViewInsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo database, according to official for both companies.

"As much as 61% of B2B marketers send all leads directly to sales, even though only 27% of those leads will be qualified*," said Brian Kelly, CMO of InsideView. “InsideView for Marketing ensures that every lead in the Marketo system will have complete, accurate firmographic data for faster, more accurate scoring and routing."

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