Unbounce Acquires LeadsRx
Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance…
Industry News January 14
Latest In: Marketing analytics
Plannuh Launches Marketing Plan Builder
Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices…
Industry News August 25
Pattern89 API Analyzes Digital Marketing Data To Improve Ad Creativity & Performance
The Pattern89 API tool from social media marketing platform Pattern89 is designed to provide users with lifetime analytics…
Solution Spotlight July 12
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Supermetrics Launches HubSpot Connector To Enable Multi-Portal Analytics, Reporting
Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch…
Industry News September 5
Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics
Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With…
Solution Spotlight August 12
How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from…
Demanding Views March 18
Optimove Unveils Streams For Campaign Performance Testing Insights
Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the…
Solution Spotlight March 5
Skyword And TrackMaven Announce Merger To Create Comprehensive Content Marketing Platform
Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the…
Industry News October 24
Bad Data-Driven Marketing? Fix Your Layer Cake
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…
Demanding Views October 19
Vanity Metrics: How To Avoid Lipstick On A Pig
Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty…
Demanding Views September 17
3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics
Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become…
Demanding Views August 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
