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Traackr Aims To Provide All-In-One Influencer Marketing Platform

Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer marketing at scale, create efficient workflows and optimize the ROI of their influencer investments.

Shifting Sales Environment Creating New Role For Enablement Solutions

This article is part 2 in a two-part series focused on sales enablement strategies. Click here to read part 1. 

As BtoB organizations shift gears from cost cutting to revenue growth, industry research points to a greater need for efficient sales enablement solutions. The inability to get sales enablement optimized can cost organizations a significant amount of money. Moreover, buyers continue to dominate the selling process, as nearly 70% indicate that sales is not adding enough value to their engagements, according to Forrester Research.

This new world of selling — where the savvy buyer holds the cards — has made it critical for organizations to ensure that all prospect and customer conversations are centered on value, problem solving and knowledge sharing.

“Today many firms are transforming the way they sell to address the needs of a very savvy customer,” said Craig Nelson, VP Sales Enablement, iCentera, a Callidus Software Company. “Many times before the first sales call, the buyer knows your product, your company, your competition, pricing and possibly the social buzz about you and your market.”

Act-On Reports Record Q2; Adds 137 New Customers

Act-On_LogoAct-On Software, a provider of cloud-based integration marketing platforms, announced the close of a record Q2 2011, highlighted by revenue growth of 269% over the same period last year. The company also added 137 new customers in the quarter and achieved 49% quarter over revenue growth from Q1 2011. Act-On’s total customer count is currently 300, primarily SMBs. The Beaverton, OR-based company has grown its staff by more than 200% since its first round of funding in November 2010, according to Act-On CEO Raguu Raghavan’s, who told DemandGen Report the company was on pace to reach the 300-customer mark by the close of Q2 in June 2011, when Act-On closed $10 million in Series C Funding.

Shifting Sales Environment Creating New Role For Enablement Solutions

This article is part 2 in a two-part series focused on sales enablement strategies. Click here to read part 1. 

As BtoB organizations shift gears from cost cutting to revenue growth, industry research points to a greater need for efficient sales enablement solutions. The inability to get sales enablement optimized can cost organizations a significant amount of money. Moreover, buyers continue to dominate the selling process, as nearly 70% indicate that sales is not adding enough value to their engagements, according to Forrester Research.

This new world of selling — where the savvy buyer holds the cards — has made it critical for organizations to ensure that all prospect and customer conversations are centered on value, problem solving and knowledge sharing.

“Today many firms are transforming the way they sell to address the needs of a very savvy customer,” said Craig Nelson, VP Sales Enablement, iCentera, a Callidus Software Company. “Many times before the first sales call, the buyer knows your product, your company, your competition, pricing and possibly the social buzz about you and your market.”

Act-On Reports Record Q2; Adds 137 New Customers

Act-On_LogoAct-On Software, a provider of cloud-based integration marketing platforms, announced the close of a record Q2 2011, highlighted by revenue growth of 269% over the same period last year. The company also added 137 new customers in the quarter and achieved 49% quarter over revenue growth from Q1 2011. Act-On’s total customer count is currently 300, primarily SMBs. The Beaverton, OR-based company has grown its staff by more than 200% since its first round of funding in November 2010, according to Act-On CEO Raguu Raghavan’s, who told DemandGen Report the company was on pace to reach the 300-customer mark by the close of Q2 in June 2011, when Act-On closed $10 million in Series C Funding.

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