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How AI Is Helping Overturn The 80/20 Rule

Anil kaul 580x388The Pareto Principle, also known as the “80/20 rule,” is familiar throughout the business world. In sales, the formula is this: 20% of sales reps drive 80% of sales. The 80/20 rule applies across industries and national boundaries. It has persisted for generations, even though sales managers and business leaders try to move the needle on productivity using a variety of techniques.

Showpad Acquires LearnCore

Showpad, a sales enablement platform, has acquired LearnCore, a sales training and video coaching software, for $50 million.

LearnCore is designed to provide salespeople with the training and coaching necessary to lead informed discussions with potential buyers. With the addition of LearnCore, Showpad aims to create a fully-integrated sales platform that can enhance sales engagement and sales readiness, as well as optimize content and content recommendations through data analytics and artificial intelligence.

Together, the companies will serve more than 360 companies around the world. LearnCore customers include Box, CDW and Informatica.

"We're excited to welcome LearnCore into the Showpad family,” said Pieterjan Bouten, CEO of ShowPad, in a statement to Demand Gen Report. “Ultimately, this move enables us to provide our customers with a holistic platform that encompasses sales content, engagement and readiness. It's a great time to be in the sales enablement space, and we're excited to drive the industry forward with this acquisition."

Common Challenges Of B2B Sales Coaching

About three-quarters of B2B companies say coaching is the most important role that sales managers play, according to research from Forbes Insights and Brainshark. But that doesn’t mean coaching is actually taking place. Often, B2B sales managers do not have the time or resources to effectively coach and enable their sales teams. This infographic from Brainshark and CloudCoaching International highlights the common challenges of B2B sales coaching, and also provides potential solutions to help alleviate those pain points.

Allego Expands Mobile-Video Platform For Sales Training

allego1Allego offers a mobile-video sales learning platform that enables sales reps to access relevant training content from mobile devices. The solution was designed to reduce on boarding costs and accelerate ramp-up time for new hires, and provide ongoing training and reinforcement for tenured reps, the company said.

SAVO’s Sales Process Pro

SAVO logoSales Process Pro from SAVO is designed to provide companies with real-time insight into sales activities. This allows sales and marketing leaders to reinforce training and execution best practices, improve productivity and sales forecasts, and ensure overall deal quality.

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