During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern B2B content techniques will not only recharge your creative energy but equip you with cutting-edge insights to stay a step ahead in an increasingly dynamic business landscape.
During May, Demand Gen Report hosted and aired two such webinars. The first was From Bottlenecks to Breakthroughs: Modernizing B2B Content Operations, sponsored by Adobe.
With B2B content demands skyrocketing, most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s time to rethink the way B2B content gets planned, created, and activated.
Adobe’s Nick Harper was joined by IBM’s Bryan Casey and Lumen Technologies’ Moria Fredrickson as they explored what a modern B2B content operating model really looks like — anchored in current best practices while evolving with AI-powered workflows. You’ll get a look at both what leading enterprises are doing today and where content operations are heading next.
The webinar dived into:
- The core principles of a modern B2B content operating model and why it’s a game changer;
- How to better align teams, tools, and workflows to scale personalized content production; and
- Real-world examples of current and future state content operations from a leading global enterprise that drive both operational efficiency and revenue.
Let’s Talk About Programmatic Lead Gen
Question: Is your lead gen strategy really working, or are your best prospects quietly slipping away? In the NetLine-sponsored webinar, Right Buyer, Right Now: How to Unlock Speed & Scale with Programmatic Lead Gen, Josh Baez, Sr. Manager of Demand Generation at NetLine offer an entertaining and informative look on how to have your campaign breakthrough.
As Baez points out, today’s B2B buyers are smarter, choosier, and wary of outdated, spammy marketing. They’re doing more research, involving more peers, and taking longer than ever to commit. If you’re still relying on old-school tactics, you’re invisible to the exact buyers you want most. Watch as he explores exactly what’s going on with today’s B2B buyers—and what you need to do now to meet them exactly where (and when) they’re ready to engage. You’ll uncover:
- Why Buyer Journeys Got So Complicated: Crack the code on the “Consumption – Gap” to stop losing buyers before they’re even in your funnel.
- How to Be Omnipresent (Without Being Creepy): Leverage programmatic lead gen to organically engage buyers exactly where they spend time.
- The Magic Combo of Quality and Scale: Say goodbye to trade-offs and hello to fully permissioned, high-quality leads at scale.
- An End to the Sales vs. Marketing Drama: Get proven strategies for smoother lead handoffs, shared accountability, and lightning-fast lead delivery.
Campaign Optimization Series
Besides these two informative webinars, catchup on our annual Campaign Optimization Series held last month. When asked to rank their organization’s top priorities, 75% of respondents to the Demand Gen Report Benchmark Study cited Improving Campaign Results as their top priority. As campaigns continue to shift towards a focus on target audiences, the Campaign Optimization Series is a helpful source of guidance to effectively analyze Q1 results and improve plans for the remainder of the year.
The webinars to bookmark include:
AI-Powered B2B Advertising: The Future of Targeting and Personalization presented by Demandbase. From AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms. Demand Gen Report/B2BMX’s Klaudia Tirico was joined by Hannah Jordan, Director of Digital Marketing, and Juan Alvarado, VP of Advertising Cloud at Demandbase to break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts.
Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting sponsored by Printfection by Custom Ink. Aptarro’s Gracey Cantalupo explored how strategic gifting can elevate your brand and supercharge your business growth. In this webinar, you’ll learn how Aptarro turned a recent rebrand into a launchpad for impactful marketing initiatives that boosted employee engagement, strengthened customer relationships, and drove sales success. Discover how branded swag can seamlessly elevate your strategies, foster connections in a hybrid work environment, and amplify your brand’s reach.
MPerativ’s Campaign Performance: Measuring What Really Matters focuses on how campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It’s about connecting the dots between tactics and outcomes — so we stop guessing and start learning. Daniel Raskin, co-founder and CMO of Mperativ, explored how to connect marketing activities to meaningful business outcomes; practical strategies for understanding how your campaigns drive account engagement, influence pipeline progression, and shape the customer journey; and how to measure both leading and lagging indicators to evaluate campaign impact across accounts, pipeline, and sales.
Crafting Content That Maximizes C-Suite Impact from Emerald Studio. Capturing the attention of C-suite executives requires more than clever copy – it requires precision, relevance, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact. Join Emerald Studio content pros – Lori Culliton, Director of Client Services, and Alexis Carroll Cline, Director of Strategy – in a conversation with Jenna Abrams, Senior Director of Digital Marketing Services and Sheri Butts, Senior Director of Growth Marketing for Emerald about connecting with and converting executive leadership.
