An Inside Look At The 2024 Campaign Optimization Series
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and…
Industry News March 26
Latest In: Campaign Optimization Series
The Top 9 Takeaways From The 2023 Campaign Optimization Series
Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…
Industry News May 4
COS Series Preview: Learn How Marketers Are Mastering Multichannel Engagement
What if I told you there's a free online webinar series premiering in less than two weeks that…
Blog April 12
Top 10 Quotes From #COS19
This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…
Blog May 8
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up
Today's B2B buyers are really specific when it comes to content consumption. Demand Gen Report's 2018 Content Preferences…
Blog May 2
B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns
The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…
Industry News April 18
Resources
Events & Webinars
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
