Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog April 6
Latest In: Campaign Optimization Series
Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 12
Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 2
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable…
News Brief May 25
An Inside Look At The 2024 Campaign Optimization Series
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and…
Industry News March 26
The Top 9 Takeaways From The 2023 Campaign Optimization Series
Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…
Industry News May 4
COS Series Preview: Learn How Marketers Are Mastering Multichannel Engagement
What if I told you there's a free online webinar series premiering in less than two weeks that…
Blog April 12
Top 10 Quotes From #COS19
This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…
Blog May 8
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up
Today's B2B buyers are really specific when it comes to content consumption. Demand Gen Report's 2018 Content Preferences…
Blog May 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
