The Latest
Filter By Topic
Filter by Types
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
The State of B2B Marketing and What’s Ahead in 2027: A Conversation with Madison Logic CEO Keith Turco
B2B marketing is going through a full reset: creativity-first campaigns are giving way to performance-driven strategies. In a…
September 17
Why Demand Gen Video Shouldn’t Chase Virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views September 17
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
How AI Enrichment Turns Disconnected Data Into Faster Action
Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing…
Blog September 16
How to Connect CTV Spend to Real B2B Business Outcomes
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…
Feature September 16
Beyond the AI Pilot: Building your 2027 GTM Strategy
Most B2B organizations have experimented with AI. Far fewer have translated those pilots into a coordinated strategy that…
September 16
Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing
Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…
Feature September 16
SurveyMonkey Launches ChatGPT Plugin
Key Takeaways SurveyMonkey’s new ChatGPT plugin lets teams create, send and analyze surveys without ever leaving the chat…
News Brief September 15
Demandbase Launches Mojo for the B2B Marketing Agentic Era
Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…
News Brief September 15
Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief September 14
Resources
