The Latest
Filter By Topic
Filter by Types
![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
DemandView Launches First Text Message Lead Nurture Engine, EngageSMS
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief July 6
Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature July 6
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…
News Brief July 2
Seismic Extends Aura Agents Across GTM Workflows
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…
News Brief July 1
Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief July 1
The Data Integrity Playbook for the AI Era
Artificial intelligence (AI)-powered tools make it easier to run more campaigns, generate more leads, and follow up faster.…
July 1
B2BMX Summer Camp 2026: Meet Your Camp Counselors
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog July 1
Rampiq Reveals What Content AI Search Engines Cite Most In B2B
Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad…
News Brief June 30
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
Your Revenue Enablement Technology Stack Is Broken. Here’s How to Fix It
Great technology stacks have something in common with great fine dining establishments: In lieu of inundating users with…
Demanding Views June 30
Resources
