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Deadline to take Our ABM Survey Extended
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…
Blog May 12
New Gong Research Reveals Transparency Key to Competitive AI Advantage
Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…
News Brief May 12
May Webinar Focuses on Why Lead Follow-Up Strategies Make or Break Demand Gen
Key Takeaways: Most leads are in the research phase and not ready for sales pitches. Effective follow-up strategies…
Blog May 11
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Showpad AI Unifies Content, Engagement & Revenue
Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…
News Brief May 11
MiQ Report: B2B Marketers Must Replace Funnels With Flexibility
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief May 11
Earning Buyer Trust in an AI Driven Marketing World
Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…
Demanding Views May 8
ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…
News Brief May 7
AppDirect Acquires PartnerStack to Power Growth
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a…
News Brief May 7
Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…
News Brief May 7
Hightouch Raises $150M with Backing from Goldman Sachs, Bain
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…
News Brief May 6
Influ2 Launches Contact-Level GTM Orchestration
Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel…
News Brief May 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
