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Salesforce Agentforce Operations In this photo illustration, the Salesforce logo is seen displayed on a laptop screen.

Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks

Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and…

News Brief April 30
B2B buying groups B2BMX 2026 consensus marketing marketing strategies pipeline health role-based engagement Sales Enablement signal stacking
B2BMX Lessons Demand.com

B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026

Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…

Feature April 30
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Xactly ServiceNow RevOps Business Integration Concept: Man Connecting Puzzle Pieces Representing Sales, Technology, and Operations for Strategic Growth

Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity

Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…

News Brief April 29
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
AI AI readiness artificial intelligence data governance data product management data synchronization marketing data MarTech
DGR Data as a Product Laura McElhinney MadConnect

Marketers Need to Treat Data as a Product

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…

Demanding Views April 28
AI artificial intelligence audience targeting connected TV CTV digital advertising high-intent audiences Pinterest tvScientific
tvScientific by Pinterest Apple iPad Pro with social Internet service Pinterest on the screen. Pinterest application on tablet computer screen.

tvScientific Unlocks Pinterest Audiences for CTV Campaigns

Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…

News Brief April 28
AI AI workflows artificial intelligence campaign intelligence marketing automation MCP Server real-time optimization StackAdapt
StackAdapt Modern office desk with a computer and laptop displaying data analytics charts, graphs, and floating icons for business intelligence and cloud computing concepts in a flat vector style

AI Meets Marketing: StackAdapt Launches MCP Server for Optimization

Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The…

News Brief April 28
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Help Define the Future of ABM: Take the Survey Today

Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…

Blog April 27
Adobe Summit AI AI agents AI in Marketing artificial intelligence customer experience CX Enterprise marketing technology personalization
Adobe CX Enterprise, Adobe creative computer software company logo

Adobe Looks to Redefines Customer Experience with CX Enterprise

Key Takeaways:  Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…

News Brief April 27
AI AI governance AI reliability artificial intelligence Explainable AI Gartner genAI LLM observability XAI tracing
Gartner Explainable AI XAI Concept With Glowing Brain In Jigsaw Puzzle Piece Building Trust And Confidence Through Transparent Artificial Intelligence

Gartner: Explainable AI Will Drive LLM Observability Investments

Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs.…

News Brief April 27
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A Marketer’s Guide to Winning the 2026 FIFA World Cup

Every four years, the world stops for the FIFA World Cup, but this upcoming world cup is different…

April 24
AI answer engines Answer Engine Optimization B2B marketing buyer trust pricing transparency structured data
Gartner AEO B2B Buyers Evolution of search engine to answer engine optimization. AI overviews for search queries.

Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now

For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…

Demanding Views April 24
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