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agentic AI AI agents AI governance content governance Context Graph Deal Agent go-to-market GTM teams highspot Library Agent MCP Model Context Protocol Revenue Execution revenue intelligence Rob Tarkoff Sales Enablement Seismic Seismic Everywhere Seismic Shift 2026
Seismic Extends Aura Agents Across GTM Workflows

Seismic Brings Agentic Revenue Execution for GTM Teams

Key Takeaways Seismic introduced Deal Agent and Library Agent at Seismic Shift 2026 to help revenue teams surface…

News Brief October 28
Acquisition AI search AI visibility Bob Ray Channel 99 Chris Golec Demandbase Generative Engine Optimization ICP large language models LLM Visibility MarketBridge measurement and attribution pipeline attribution technology-enabled services
MarketBridge Acquires Channel 99 AI Visibility B2B Marketers

Marketbridge Acquires Channel 99, Launches AI Visibility for B2B Marketers

Key Takeaways Marketbridge’s acquisition of Channel 99 gives the B2B growth consultancy a measurement platform it can sell…

News Brief October 28
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2027 B2BMX Registration Opening

Register Now for B2BMX 2027

Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…

Blog October 28
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
AI in Marketing B2B advertising research budget waste connected customer data cross-channel attribution First-party Data marketing measurement omnichannel marketing programmatic advertising Ryan Nelsen StackAdapt State of Programmatic Advertising 2027
StackAdapt’s annual State of Programmatic Advertising 2027

How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt

Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels…

News Brief October 27
Adswerve agencies AI Brief AI Max artificial intelligence Campaign Briefs customer lifetime value Data Quality Deloitte Gemini Google identity resolution Search Advertising
B2BMX Insights Kelly Hayes Adswerve Brief Agency AI Workflows

The Brief Is The New Bottleneck In Agency AI Workflows

In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…

Demanding Views October 27
AI-generated inbox summaries AI-powered inboxes B2B email strategy Cynthia Price email deliverability email marketing Holiday 2026 Marketer Survey holiday email intent-based search list hygiene marketing research nurture sequences preview text Q4 email investment send throttling SMS marketing subject lines Validity
Validity Email Strategies for AI Generated Inbox Summaries

Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries

Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…

News Brief October 26
2027 planning AI in GTM AI pilot B2B Demand Generation buyer signals buying groups Demandbase webinar GTM Strategy pipeline outcomes sales and marketing alignment
DemandBase Webinar B2BMI

Demandbase Webinar Is Today: Build Your 2027 GTM Strategy Beyond the AI Pilot

Key Takeaways The webinar encourages B2B teams to move beyond disconnected AI pilots and instead connect tools, buyer…

Blog October 26
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

Feature October 26
Audience Segmentation audience targeting Campaign Measurement CRM Data First-party Data intent data Jennifer Gressman Matchback media buying programmatic advertising Site Impact
DGR Jennifer Gressman Stop Letting the Programmatic Platform Decide Who Your Audience Is

Stop Letting the Programmatic Platform Decide Who Your Audience Is

Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…

Demanding Views October 23
Agentic Experience Platform Agentic World 2026 AI personalization customer data email marketing Engagement-Based Pricing MarTech outcome-based pricing Personalization AI Suite Personalization Studio Rafa Flores real-time personalization Treasure AI Website personalization
Treasure AI Launches Personalization Studio

Treasure AI Launches Personalization Studio

Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…

News Brief October 23
2027 Global Meetings and Events Forecast AI in events American Express Global Business Travel Amex GBT attendee experience B2B events cost per attendee curated networking Dan Beauchamp event marketing event personalization event strategy hands-on workshops Lisa Messina meetings and events research Richard Atkinson-Toal risk management Visit Orlando
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Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027

Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…

News Brief October 22
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