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Hightouch Launches Zero-Fee DSP Marketplace Solution
Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…
News Brief April 2
Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem
Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems.…
News Brief April 2
BambooBox Raise over $6M to Build Managed ABM Operating System
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…
News Brief April 1
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
The Evolving Role of Reddit in B2B Marketing Content: The DGR Interview with Conductor’s AJ Kieffer
Artificial intelligence (AI) is fundamentally reshaping how buyers search for information, forcing B2B marketers to rethink their approach…
Feature April 1
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Apollo.io Acquires Pocus to Advance GTM Operating System
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…
News Brief March 31
Snapchat’s Role in Shaping the Future of B2B Engagement
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…
News Brief March 31
Informa TechTarget Launches Two New Content Solutions
Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the…
News Brief March 30
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
B2B Organizations Shift from AI Expansion to Optimization in E-commerce Search
Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce,…
News Brief March 30
Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief March 27
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
