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Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views April 10
Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…
News Brief April 9
SurveyMonkey Launches Automated SMS Invites from Salesforce
SurveyMonkey is now offering automated SMS survey invites within its Salesforce integration, available on AppExchange. This update allows CX and…
News Brief April 9
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…
News Brief April 8
Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus
The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…
Feature April 8
Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…
Demanding Views April 7
Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7
Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…
News Brief April 6
Why Your ABM Insights Matter: Take the Demand Gen Report Survey
Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…
Blog April 6
Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog April 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
