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2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics
Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a…
Blog October 29
How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline
Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party…
News Brief October 29
Why CMOs Should Care About GTM Engineering
CMOs are under growing pressure to prove strategic business impact, not just marketing performance. The leaders who are…
Demanding Views October 29
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Marketbridge Acquires Channel 99, Launches AI Visibility for B2B Marketers
Key Takeaways Marketbridge’s acquisition of Channel 99 gives the B2B growth consultancy a measurement platform it can sell…
News Brief October 28
Register Now for B2BMX 2027
Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…
Blog October 28
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase
Key takeaways Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…
News Brief October 27
How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt
Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels…
News Brief October 27
The Brief Is The New Bottleneck In Agency AI Workflows
In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…
Demanding Views October 27
Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…
News Brief October 26
Demandbase Webinar Is Today: Build Your 2027 GTM Strategy Beyond the AI Pilot
Key Takeaways The webinar encourages B2B teams to move beyond disconnected AI pilots and instead connect tools, buyer…
Blog October 26
AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…
Feature October 26
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