The Latest

Filter By Topic

Filter by Types

account intelligence Agentic GTM AI agents Brand Refresh Contextual Intelligence Platform HG Insights HG MCP Server HG Superagent intent data technographic data TrustRadius
HG Insights Launches Contextual Intelligence Platform

HG Insights Launches Contextual Intelligence Platform

Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…

News Brief October 13
Context Loss Demand Gen Studio GTM Strategy MarTech Osnat Lidor Pain Backward pipeline velocity Revenue operations revops sales productivity Tech Bloat tech stack Tool Forward Workflow Optimization
DGR Demand Gen Studio Osnat Lidor Stop Tech Driven Revenue Drag

Build “Pain Backward,” Not “Tool Forward:” How B2B Leaders Stop Tech-Driven Revenue Drag

Every B2B leadership team knows the feeling: your revenue stack grows every quarter, yet pipeline velocity keeps slowing…

Demanding Views October 13
B2B buyers buyer engagement content strategy Deal Acceleration Digital Sales Room Liferay microsites personalization Sales Enablement
Liferay Announces General Availability of Digital Sales Room

Liferay Announces General Availability of Digital Sales Room

Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…

News Brief October 12
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
Agent Builder AI agents data enrichment Deep Mode Gong Gong Assistant Gong Enrich Gong Revenue Graph Mission Callisto Revenue AI sales data
Gong Launches Mission Callisto With Gong Enrich

Gong Launches Mission Callisto With Gong Enrich

Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…

News Brief October 12
AEO AI search AI-connected workflows Answer Engine Optimization B2B buyers CMS content strategy demand generation Greg Rosner PitchKitchen SEO verbal identity website strategy
DGR PitchKitchen's Greg Rosner on AI Search and Your Website

PitchKitchen’s Greg Rosner on AI Search and Your Website: The Demand Gen Report Q&A

Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies…

Feature October 12
AI Content Governance AI Guardrails B2B content strategy Brand Voice content governance content marketing content quality Content Team Layoffs Editorial Judgment generative AI human oversight Markup AI
DGR Holly Enneking Markup AI Judgment Day Why Cutting the Content Marketing Team Was a Mistake

Judgment Day: Why Cutting the Content Marketing Team Was a Mistake

When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…

Demanding Views October 9
DGR Insights

The 2026 B2BMX Insights 2026 Benchmark Survey Results: B2B Marketing Enters the AI Era

AI went from a side conversation to the top line item in a single year. The 2026 B2BMX…

October 8
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
ABM agentic AI B2B marketing growth services MaaS marketing as a service marketing operations Trilliad
Trilliad Launches AI Powered Marketing as a Service Model for B2B Growth

Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth

Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…

News Brief October 7
ABM account-based marketing AI search B2B marketing buying groups Community Marketing content strategy Keith Turco LLM Citations Madison Logic marketing measurement programmatic advertising Reddit Signal-Based Marketing vanity metrics
DGR Madison Logic Keith Turco The End of More

The End of “More”

Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…

Demanding Views October 7
AI B2B Buying Journey buyer intent content strategy demand generation First-party Data intent data Lead Qualification marketing operations sales follow up
Informa Tech Target Intent Data

Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision

As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…

Blog October 7
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series