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Attain Scaled CTV Acquisition, Beating Its CPA Goal
Key Takeaways Attain beat its internal cost-per-acquisition goal by 16.7% after it activated lookalike segments on tvScientific by…
Case Studies November 12
Demand Spring Launches Four New Tools for CMOs
Key Takeaways Demand Spring launched four transformation offers to help CMOs improve growth strategy, martech performance, AI adoption…
News Brief November 11
Madison Logic CEO Keith Turco Reads the B2B Market and Calls What’s Ahead in 2027
Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…
Blog November 11
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
6sense Repositions as Partner for Agentic GTM
Key Takeaways 6sense rebranded as the partner for Agentic GTM, betting that shared, explainable buyer context will decide…
Uncategorized November 10
AI Overtakes Account-Based Marketing as the Top B2B Budget Priority for 2026
Key Takeaways AI has become the leading B2B marketing budget priority for 2026, surpassing account-based marketing as teams…
Blog November 10
5 Ways AI Closes the Cross-Sell Execution Gap
Most of the conversation about AI and B2B revenue has centered on acquisition: the AI-augmented buyer who researches,…
Demanding Views November 10
Cordial Launches Headless CDP for B2B Marketers
Key Takeaways Cordial’s new headless CDP gives marketers access to real-time customer data within the AI assistants and…
News Brief November 9
B2B Leaders Trust Human Guidance Over AI When the Two Conflict: Seismic
Key Takeaways Seismic’s research found that most B2B leaders trust human guidance over AI-generated content when the two…
News Brief November 9
Winterberry Group’s Jonathan Margulies Explains How to Prove Marketing ROI to Your CFO: The B2BMX Insights Interview
Key Takeaways Independent measurement gives B2B marketers and CFOs a shared, finance-ready view of performance by tying channel…
Feature November 9
A Single Algorithm Approach to Retargeting Doesn’t Work Anymore
Consumer behavior, particularly spending behavior, is becoming more difficult to predict. Not long ago, professional marketers used ‘personas’…
Demanding Views November 6
AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
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