The Latest
Filter By Topic
Filter by Types
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
How Consumer Data Helped a Credit Union Earn a 3X Campaign Return
Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how…
Case Studies October 15
SearchTides, Needle Join Forces to Raise AEO Placement
Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…
News Brief October 14
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Informa TechTarget Launches Buyer Intelligence MCP Server
Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…
News Brief October 13
HG Insights Launches Contextual Intelligence Platform
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…
News Brief October 13
Build “Pain Backward,” Not “Tool Forward:” How B2B Leaders Stop Tech-Driven Revenue Drag
Every B2B leadership team knows the feeling: your revenue stack grows every quarter, yet pipeline velocity keeps slowing…
Demanding Views October 13
Liferay Announces General Availability of Digital Sales Room
Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…
News Brief October 12
Zoom Debuts Revenue OS for Sales Teams
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief October 12
Gong Launches Mission Callisto With Gong Enrich
Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…
News Brief October 12
PitchKitchen’s Greg Rosner on AI Search and Your Website: The B2BMX Insights Q&A
Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies…
Feature October 12
Judgment Day: Why Cutting the Content Marketing Team Was a Mistake
When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…
Demanding Views October 9
Resources
