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B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…
Blog July 22Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15Where Is Your B2B Budget Actually Going: Take the Demand Gen Report Benchmark Survey Now
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…
Blog July 20commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets,…
News Brief July 20HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A
Key Takeaways HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030,…
Feature July 20We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and…
Demanding Views July 17Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team
Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…
News Brief July 16Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16Sperling Addition Grows Arketi Group Digital, AI Capabilities
Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…
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