ADVERTISEMENT

The Latest

Filter By Topic

Filter by Types

AI in B2B Research B2B buyers B2B marketing buyer behavior customer reviews demand generation lead generation Marketing Transparency personalization Self-Serve Evaluation Social Proof Third-Party Validation
DGR DV Erica Flynn (1)

The Demand Gen Engine: Why Buyer Interest Now Starts With Proof

In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…

Demanding Views March 31
AI-Native GTM Apollo.io artificial intelligence B2B sales behavioral data Business Growth buying signals CRM Signals Enterprise Expansion Go-To-Market Operating System GTM Tech Stack intent signals Pocus Acquisition Revenue Intelligence Platform sales execution
Apollo.io Acquires Pocus Ibra 20250422 14 Startup Team Discussing Go To Market Strategy Adhira

Apollo.io Acquires Pocus to Advance GTM Operating System

Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…

News Brief March 31
AI in Marketing Authentic Storytelling B2B marketing Business Decision-Makers Creator-Led Campaigns e-Commerce entrepreneurs Freelance Consulting SMB Owners Snapchat social media
Snapchat B2B Marketing application in AppStore, displayed on Future new iPhone 12 Pro concept in silver color home screen displayed, 3d illustration

Snapchat’s Role in Shaping the Future of B2B Engagement

B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…

News Brief March 31
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
b2bmx headshotstories 260309 0002

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
#COSeries AI in Marketing B2B Campaign Optimization Josh Baez marketing strategies NetLine Pipeline Growth privacy-first marketing revenue impact
COSeries 2026 Netline Josh Baez Vector isometric illustration of a lead generation process

NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
AI Search Optimization AI-Powered Search artificial intelligence B2B Buyer Experience B2B Digital Transformation B2B ecommerce customer expectations customer experience digital transformation Ecommerce Site Search Ecommerce Trends Search And Discovery
Algolia 2026 Ecommerce Report B2b ecommerce business online shopping concept

B2B Organizations Shift from AI Expansion to Optimization in E-commerce Search

Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce,…

News Brief March 30
ad spend advertising APIs advertising operations AI advertising Anteriad B2B marketing campaign optimization digital operations growth marketing Joel Horwitz Marketing analytics marketing automation natural language execution paid media campaigns revenue generation Synter
Synter Emerges from Stealth Advanced visual programming interface for AI agent integration, illustrating complex data flow and system architecture

Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns

Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…

News Brief March 27
ABM B2B buyers demand generation gen z growth marketing intent data lead nurturing Marketing analytics Millennials multichannel orchestration programmatic advertising Revenue operations
DV Derek Gerber

Accelerate Pipeline Growth with B2B Programmatic Advertising

B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…

Demanding Views March 27
33Across CPO ad tech leadership Adswerve CEO AI marketing innovation Apollo.io leadership B2B advertising B2B marketing leadership demand generation DemandScience executives digital advertising technology executive appointments go to market strategy growth marketing marketing operations marketing technology executives PubMatic CMO TECH B2B Marketing appointments
Adswerve, Apollo.io New CEOs Midsection Of Businessman With Hands On Conference Table

Marketing Movers: Adswerve, Apollo.io have new CEOs; 33Across, DemandScience, PubMatic, TECH B2B Marketing

Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…

News Brief March 26
ad experiments advertising optimization AI advertising AI personalization AI-driven campaigns B2B Growth B2B marketing Google Ads LinkedIn Ads Multiply omni-channel advertising Self-Learning Ads
Multiply Raises $9.5M Social media network ads and internet. SMM, Internet notification. B2B word in speech bubble. B2B marketing. Flat vector illustration

Multiply Raises $9.5M, Focused on B2B Self-Learning Ads

Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has  emerged from stealth with…

News Brief March 26
AI in Marketing authentic connections B2B marketing strategy B2BMX 2026 Chris Rack insights demand generation DemandView direct mail resurgence email marketing challenges event strategy human engagement Marketing Pitfalls personalized marketing synthetic content
B2BMX Lessons Chris Rack

How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026

The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…

Feature March 26
ContinuumGlobal dark mode rendering email deliverability email marketing email personalization enterprise marketing Inbox Monster marketing operations personalization QA tools real-time rendering Smart Marketing Engine
ContinuumGlobal Inbox Monster B2B email marketing for business concepts

ContinuumGlobal, Inbox Monster Partner to Redefine Email Precision

ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…

News Brief March 25
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series