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The Verdict: Benchmark Report for B2B Marketing Leaders
How much more can your paid media budget deliver? Before committing more before to a campaign, it helps…
October 20
B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline…
Blog October 20
Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief October 20
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
10Fold Launches New Platform to Accelerate B2B Marketing Decisions
Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…
News Brief October 19
Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A
Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…
Feature October 19
What Good Looks Like in B2B Sales Data in 2026
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views October 16
Beyond the AI Pilot: Why 2027 GTM Strategies Can’t Wait Webinar Set for Oct. 26
Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that…
Blog October 15
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
How Consumer Data Helped a Credit Union Earn a 3X Campaign Return
Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how…
Case Studies October 15
SearchTides, Needle Join Forces to Raise AEO Placement
Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…
News Brief October 14
Just Released: The 2026 B2BMX Insights Benchmark Survey Results
Your next plan is due soon. Before you lock it in, see what your peers already changed. The…
Blog October 14
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