The Latest
Filter By Topic
Filter by Types
What to Measure When Your Best Buyers Never Click
Over the past decade, marketers got their hands on more data about audience behavior than ever before, and…
Demanding Views November 13
Salesforce: AI Sales Agents Are Improving CRM Data Accuracy, Freeing Reps to Sell
Key Takeaways Salesforce customers using AI sales agents report saving sellers an average of six hours per week,…
News Brief November 12
Handing Reps Claude Isn’t A Sales AI Strategy. Here’s What To Do Instead
Ask me which product is doing the most to reshape sales technology right now, and I won’t point…
Demanding Views November 12
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Demand Spring Launches Four New Tools for CMOs
Key Takeaways Demand Spring launched four transformation offers to help CMOs improve growth strategy, martech performance, AI adoption…
News Brief November 11
Madison Logic CEO Keith Turco Reads the B2B Market and Calls What’s Ahead in 2027
Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…
Blog November 11
2027 SPS Survey: For VPs of Marketing and CMOs, The C-Suite Wants Proof. Peer Benchmarks Deliver It
Key Takeaways B2B marketing executives face direct CFO questions about how their spend compares to similar companies, and…
Blog November 11
6sense Repositions as Partner for Agentic GTM
Key Takeaways 6sense rebranded as the partner for Agentic GTM, betting that shared, explainable buyer context will decide…
Uncategorized November 10
AI Overtakes Account-Based Marketing as the Top B2B Budget Priority for 2026
Key Takeaways AI has become the leading B2B marketing budget priority for 2026, surpassing account-based marketing as teams…
Blog November 10
5 Ways AI Closes the Cross-Sell Execution Gap
Most of the conversation about AI and B2B revenue has centered on acquisition: the AI-augmented buyer who researches,…
Demanding Views November 10
Cordial Launches Headless CDP for B2B Marketers
Key Takeaways Cordial’s new headless CDP gives marketers access to real-time customer data within the AI assistants and…
News Brief November 9
B2B Leaders Trust Human Guidance Over AI When the Two Conflict: Seismic
Key Takeaways Seismic’s research found that most B2B leaders trust human guidance over AI-generated content when the two…
News Brief November 9
Resources
