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2026 DGR Survey

Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…

Blog August 20
B2B sales buyer engagement buyer experience Collaborative Selling Deal Acceleration Pitch Decks Sales Enablement sales presentations sales strategy Visual Collaboration
DGR Mural Alex Ticas Moving Beyond Pitch Decks to More Collaborative Conversations

Moving Beyond Pitch Decks to More Collaborative Conversations

Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…

Demanding Views August 20
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How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…

Case Studies August 20
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

B2BMX is Returning to Advertising Week New York 2026

This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York…

Blog August 19
B2B events CRM integration demand generation event strategy event-led growth field marketing Hubspot Marketing analytics Measurement & Attribution Revenue operations salesforce
Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
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Consumers Trust AI Search Results Less Than Medical Bills WordPress

Consumers Lack Trust in AI Search Results: WordPress

Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…

News Brief August 18
AI search buyer journey content management content strategy digital experience generative AI Generative CMS large language models personalization SEO
DGR Progress Sara Faatz The CMS Reset Has Begun—And AI Is the Catalyst

The CMS Reset Has Begun—And AI Is the Catalyst

Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…

Demanding Views August 18
AI search AI-mediated buying B2B AI Authority Index B2B buyers brand authority brand visibility digital marketing go to market strategy Informa TechTarget self-assessment
Informa TechTarget Launches B2B AI Authority Index

Informa TechTarget Launches B2B AI Authority Index

Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…

News Brief August 17
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Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross Channel Customer Engagement

Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement

Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…

News Brief August 17
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2027 B2BMX Registration Opening

Registration Has Opened for B2BMX 2027

Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…

Blog August 17
ABM account-based marketing AI Roadmap artificial intelligence B2B Strategy Benchmark Report marketing measurement Pipeline Impact
DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
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