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2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution
Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…
Blog May 27
Read the 2026 Account Based Marketing Benchmark Survey Results
Account-based marketing (ABM) has firmly moved from experiment to essential in the B2B marketing playbook. Today’s leading organizations…
May 27
Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…
Feature May 27
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Vereigen Media Launches Revenue-First Demand Generation Programs
Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…
News Brief May 26
Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
Xactly Launches Fleet of Agents for Revenue Planning, Compensation
Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation,…
News Brief May 25
DesignRush: Content Optimization Is the Only Measured Quality Signal Linked to Traffic
Key Takeaways: DesignRush and Originality.ai found that content optimization was the only measured quality signal tied to traffic,…
News Brief May 25
The One-Sentence Rule: Why Most B2B Startups Scale Marketing Too Early
Early-stage B2B teams often treat marketing like a volume knob. Turn it up. Buy a tool. Hire someone…
Demanding Views May 22
Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business
Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent…
News Brief May 21
AI That Sells: Why Revenue Teams Must Redesign Decisions, Not Just Tasks
Everyone wants artificial intelligence (AI) in sales. Far fewer are willing to redesign sales around it. That is…
Demanding Views May 21
Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study
Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies May 21
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
