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Apollo Introduces New AI Powered GTM Platform for Revenue Teams

Apollo Introduces New AI-Powered GTM Platform for Revenue Teams

Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…

News Brief September 30
AI search AI visibility AI-generated answers B2B buyer journey brand discovery buying committee ChatGPT citations enterprise marketing Generative Engine Optimization GEO Marketing analytics SEO strategy
DGR Resonate Labs Shane Tepper Why Most Enterprise Brands Are Invisible to AI

Why Most Enterprise Brands Are Invisible to AI

A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…

Demanding Views September 30
CS 3846 2026 DGR InformaTechTarget 02

Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age

Don’t let your demand gen team get stuck optimizing for a moment that’s already passed. AI-powered buyers are vetting vendors, drafting RFP criteria and building…

September 29
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Pipedrive New Offering Turns Sales Meetings into CRM Intelligence

Pipedrive’s New Offering Turns Sales Meetings into CRM Intelligence

Key Takeaways: Pipedrive Nova is built to reduce manual meeting admin by briefing reps before calls, transcribing conversations…

News Brief September 29
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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
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Outreach Nadia Rashid Does the AI Agent Get Commission

Does the AI Agent Get Commission?

I have been asking a version of this question for months, and it usually gets a laugh before…

Demanding Views September 29
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Marketing Data Governance Gap Integrate Demand Metric

AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric

Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…

News Brief September 28
AI Overviews B2B SEO brand authority ChatGPT search discoverability long-tail keywords organic search Perplexity Reddit marketing thought leadership zero-click search
DGR Sociallyin’s Keith Kakadia on AI Overviews, Reddit

Sociallyin’s Keith Kakadia on AI Overviews, Reddit and the New Rules of B2B Discoverability: The DemandGenReport.com Q&A

Key Takeaways In zero-click search, B2B brands need to optimize to be quoted and remembered, not just clicked,…

Feature September 28
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Uniphore Expands Into Marketing AI

Uniphore Expands Into Marketing AI

Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…

News Brief September 25
AI adoption AI in Marketing Brand Voice change management content operations Human-in-the-Loop marketing leadership marketing operations team productivity Workflow Integration
DGR Kate Gundlach Roberts Cella Add AI Without Adding Friction

How Marketers Can Add AI Without Adding Friction

Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…

Demanding Views September 25
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Smartly, LinkedIn Collaborate Brings Intelligent Creative Video at Scale

Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale

Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…

News Brief September 24
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