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Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief March 27
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
Marketing Movers: Adswerve, Apollo.io have new CEOs; 33Across, DemandScience, PubMatic, TECH B2B Marketing
Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…
News Brief March 26
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026
The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…
Feature March 26
ContinuumGlobal, Inbox Monster Partner to Redefine Email Precision
ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…
News Brief March 25
Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration
Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive…
News Brief March 25
Why Invisible Buying Networks Are the Hidden Force Stalling Your Deals
Revenue teams rarely lose complex B2B deals because no one is interested. They lose them because buying groups…
Demanding Views March 24
Constant Change is the New Normal for B2B Marketers
In the B2B sector, change is no longer a periodic disruption; it has become a constant, driving force.…
Blog March 24
Trust is the New Currency in B2B Buying: SurveyMonkey, Reddit
A joint survey from SurveyMonkey and Reddit showcase a fundamental shift in how business decisions are made as buyers…
News Brief March 24
Beyond the Click: Turn Anonymous Website Engagement into Qualified Pipeline
The old campaign optimization playbook is breaking as attribution is messy, buyer journeys are invisible, and artificial intelligence…
Blog March 23
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief March 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
