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Cvent Acquires Goldcast to Expand Event Marketing Capabilities
Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B…
News Brief December 22
The Death of the MQL: How AI Agents are Rewriting Lead Qualification
The MQL is dead—it just doesn’t know it yet. For years, we’ve optimized for volume: more form fills,…
December 22
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Demand Gen Report 2025 Reflections: Branch’s Adam Landis
Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop:…
Demanding Views December 19
Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales…
Demanding Views December 18
Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…
Blog December 18
Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…
Case Studies December 18
Demand Gen Report 2026 Reflections: AdDaptive’s Patrick Shea
AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and…
Demanding Views December 17
Demand Gen Report 2025 Reflections: Jordan Digital Marketing’s Adam Tanguay
Understanding Reddit’s Organic Optimization Potential – And Risks Three for the price of one – that’s essentially what…
Demanding Views December 16
Generational Shifts Reshapes B2B Selling Landscape
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…
News Brief December 16
Demand Gen Report 2025 Reflections: Netline’s Josh Baez
The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to…
Demanding Views December 15
Last Week to Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…
Blog December 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
