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How AI Roleplay, Automated Call Scoring Boosted Sales Performance by 100%
Key Takeaways Requiring reps to hit a scoring benchmark against AI buyers before touching qualified leads doubled lead…
Case Studies October 1
Why Revenue Leaders Need a Connected Commerce Chain
Today’s revenue leaders are navigating one of the most volatile markets in recent history, as they navigate economic…
Demanding Views October 1
Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…
Feature October 1
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision
AI didn’t rewrite the B2B buying journey. It just hid the parts you used to see. Your buyers…
September 30
Why Most Enterprise Brands Are Invisible to AI
A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…
Demanding Views September 30
Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age
Don’t let your demand gen team get stuck optimizing for a moment that’s already passed. AI-powered buyers are vetting vendors, drafting RFP criteria and building…
September 29
Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale
Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…
News Brief September 29
Pipedrive’s New Offering Turns Sales Meetings into CRM Intelligence
Key Takeaways: Pipedrive Nova is built to reduce manual meeting admin by briefing reps before calls, transcribing conversations…
News Brief September 29
See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026
Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…
Blog September 29
Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
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