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Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth
Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…
News Brief October 7
The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision
As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…
Blog October 7
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Clay, Marketbridge Partner to Modernize B2B GTM Execution
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…
News Brief October 6
Retail Media’s Scale Obsession Is Solving the Wrong Problem
The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…
Demanding Views October 6
Typeface Launches Next Generation of its Content Orchestration Engine
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…
News Brief October 5
B2BMX Summit at Advertising Week New York Is Three Days Away: Here’s What’s on the Agenda
Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give…
Blog October 5
kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…
Feature October 5
Opal Extends AI Memory Across Marketing Teams
Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent…
News Brief October 2
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views October 2
How AI Roleplay, Automated Call Scoring Boosted Sales Performance by 100%
Key Takeaways Requiring reps to hit a scoring benchmark against AI buyers before touching qualified leads doubled lead…
Case Studies October 1
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