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Integrate Acquires CaliberMind
Key Takeaways: Integrate’s acquisition of CaliberMind is designed to connect demand activation with attribution and revenue intelligence in…
News Brief September 23
CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026
Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…
Uncategorized September 23
Dreamdata AI Brings Governed Account Data to Your LLM Workflows
Key Takeaways Dreamdata AI launches three new offerings, the Analytics Agent, MCP Server and Data Warehouse, that build…
News Brief September 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
Intentsify Partners with Clay on Intent Data
Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…
News Brief September 21
New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief September 21
Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You: The DemandGenReport.com Q&A
Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…
Feature September 21
Lineup, alfa Stylo Partner to Enhance Direct Advertising Design Capabilities
Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and…
News Brief September 18
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
The State of B2B Marketing and What’s Ahead in 2027: A Conversation with Madison Logic CEO Keith Turco
B2B marketing is going through a full reset: creativity-first campaigns are giving way to performance-driven strategies. In a…
September 17
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