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How AI Enrichment Turns Disconnected Data Into Faster Action
Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing…
Blog September 16
How to Connect CTV Spend to Real B2B Business Outcomes
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…
Feature September 16
Beyond the AI Pilot: Building your 2027 GTM Strategy
Most B2B organizations have experimented with AI. Far fewer have translated those pilots into a coordinated strategy that…
September 16
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
SurveyMonkey Launches ChatGPT Plugin
Key Takeaways SurveyMonkey’s new ChatGPT plugin lets teams create, send and analyze surveys without ever leaving the chat…
News Brief September 15
Demandbase Launches Mojo for the B2B Marketing Agentic Era
Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…
News Brief September 15
Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief September 14
Two New Sessions Added to B2BMX Summit at Advertising Week New York
Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…
Blog September 14
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
When AI Makes Demand Generation Look Smarter Than It Is, and How to Solve for That
AI has become an important part of many organizations’ operations, and your company’s demand generation team isn’t immune.…
Demanding Views September 11
CHEQ’s Edwin Choi to Host Panel on Agentic Web at B2BMX Summit at AWNY
Key Takeaways CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused…
Blog September 11
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