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Inside the AI Co-Analyst Era: Leaders at The Harris Poll on How B2B Researchers Lead with Human Judgment
B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data,…
Feature November 19
pharosIQ Rolls Out atlasIQ Intelligence Engine
pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…
News Brief November 18
Is a $50 Billion Channel Being Ignored by B2B Marketers?
A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly…
News Brief November 18
Goldcast Launches Agentic Video Editor
Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…
News Brief November 17
Spotlighting the B2BMX Sessions from Advertising Week New York
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
Blog November 17
B2B Marketers Lacking Resources to Meet Demands: POM Report
A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…
News Brief November 17
Marketing’s Growth Engine: Plan, Data, Execute
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on…
Demanding Views November 14
Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in…
Case Studies November 13
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
AdLib, Curated.Media Look to Streamline Programmatic Buying
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…
News Brief November 11
Spotlighting the B2BMX Sessions from Advertising Week New York
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
Blog November 11
GenAI Overtakes Search for a Quarter of B2B Buyers: Report
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…
News Brief November 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
