The Latest
Filter By Topic
Filter by Types
Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks
Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and…
News Brief April 30
B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…
Feature April 30
Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity
Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…
News Brief April 29
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Marketers Need to Treat Data as a Product
In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…
Demanding Views April 28
tvScientific Unlocks Pinterest Audiences for CTV Campaigns
Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…
News Brief April 28
AI Meets Marketing: StackAdapt Launches MCP Server for Optimization
Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The…
News Brief April 28
Help Define the Future of ABM: Take the Survey Today
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 27
Adobe Looks to Redefines Customer Experience with CX Enterprise
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…
News Brief April 27
Gartner: Explainable AI Will Drive LLM Observability Investments
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs.…
News Brief April 27
A Marketer’s Guide to Winning the 2026 FIFA World Cup
Every four years, the world stops for the FIFA World Cup, but this upcoming world cup is different…
April 24
Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…
Demanding Views April 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
