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Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views April 10Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…
News Brief April 9SurveyMonkey Launches Automated SMS Invites from Salesforce
SurveyMonkey is now offering automated SMS survey invites within its Salesforce integration, available on AppExchange. This update allows CX and…
News Brief April 9NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…
News Brief April 8Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus
The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…
Feature April 8Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…
Demanding Views April 7Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…
News Brief April 6Why Your ABM Insights Matter: Take the Demand Gen Report Survey
Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…
Blog April 6Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
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