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WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief June 29
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands
Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…
Feature June 29
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog June 25
Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief June 25
Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…
News Brief June 25
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…
News Brief June 24
DGR Report on The Answer Economy: Why AEO Now Decides Which Vendors Make the Shortlist
Key Takeaways AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…
Feature June 24
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief June 23
Jasper Launches End-to-End AI Search Optimization for Marketers
Key Takeaways Jasper launched AI search optimization capabilities to help brands improve how they appear across AI-powered search…
News Brief June 23
Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all).…
Demanding Views June 23
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