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NewLine’s Josh Baez Details The Hidden Moments of the Buying Journey in Feb. 18 Webinar
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects…
Blog February 11
Brent Wees to Lead The Ultimate AI Hackathon at B2BMX 2026
Brent Wees, renowned AI trainer and industry disruptor, is bringing his expertise to B2BMX 2026 with a clear…
Blog February 11
How AI Search Summaries Are Redefining B2B Demand Generation
Generative AI is reshaping how buyers discover information and how marketers design campaigns. Artificial intelligence (AI) search summaries…
Demanding Views February 10
New Keynote Speaker Announced for B2BMX 2026: Butterfly Effect’s Elfried Samba
Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B…
Blog February 10
Performance TV Becomes Advertising’s Top Investment Channel: tvScientific
Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture…
News Brief February 10
Bombora Expands B2beacon for B2B Campaign Measurement
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest…
News Brief February 9
G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
The B2BMX 2026 Sessions Agenda is Revealed
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…
Blog February 9
B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive,…
Demanding Views February 6
The AI Race Won’t Save Your Pipeline— Human Leadership Still Will
When President Trump recently urged tech leaders to “win the AI race,” the business world responded with the…
Demanding Views February 6
New for B2BMX 2026, The Ultimate AI Hackathon
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or…
Blog February 5
Intentsify Acquires Salutary Data
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier…
News Brief February 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
