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Nectar Social Raises $30M, Rebrands Itself as Nectar Agent
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief June 2
AI Search Top Content Distribution Channel for B2B Tech Marketers: 10Fold
Key Takeaways: 10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their…
News Brief June 2
Why Your Revenue Tech Is Underperforming (And It’s Not the Software’s Fault)
B2B revenue teams have never had access to more technology. CRMs, marketing automation platforms, ABM tools, sales enablement…
Demanding Views June 2
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog June 1
The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen
Demand gen teams are under constant pressure to drive pipeline faster, prove ROI across channels, and do more…
June 1
B2BMX Replay: Human-Centered Marketing in the Age of AI
In the age of AI, trust is the one thing you can’t outsource or automate. As we think…
June 1
From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist
92% of B2B buyers choose a vendor from a shortlist they built before engaging sales. By the time…
June 1
B2BMX Replay: You Can Just Build Things
We are entering a moment where motivated, curious people can build things that once felt impossible. B2B marketers…
June 1
AI in ABM: What Actually Works (And What’s Just Hype)
AI promises are everywhere in B2B marketing, but most revenue teams are stuck — not for lack of…
June 1
Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email
Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…
Feature June 1
Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction
For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…
Demanding Views May 29
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
