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Marketing Technology Market Projected to Reach nearly $2.4T By 2033
Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…
News Brief April 23
Iterable Launches AI Agent to Scale Personalization
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…
News Brief April 23
Madison Logic Launches New Dashboard to Help Marketers Engineer Faster, Predictable Growth
Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…
News Brief April 23
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Canva Acquisitions Expands Marketing AI Capabilities
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…
News Brief April 22
How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…
Feature April 22
Stop Measuring. Start Moving: Closing the Execution Gap in Peak Sales Moments
As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling…
Demanding Views April 21
DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention…
News Brief April 21
Content Marketing Jobs are Splitting in Two: Semrush
Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling…
News Brief April 21
2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery
Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…
News Brief April 20
The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns
Most demand gen campaigns don’t fail because of bad leads; they fail because of what happens next. When…
April 20
Focus on MarTech Integration, Not New Tools
Key takeaways: B2B marketers are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…
News Brief April 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
