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The Conversion Reversal Most Demand Gen Teams Haven’t Priced In
In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By…
Demanding Views July 24
Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era
Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…
News Brief July 23
Informa TechTarget, The Sherpa Group Launch Partner Demand Assurance
Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…
News Brief July 23
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Conductor Introduces System of Record for AEO
Key Takeaways: Conductor’s new AI Search Performance capabilities are designed to help marketers understand not just where their…
News Brief July 22
Zoom Updates Revenue Accelerator to Help Teams Connect
Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…
News Brief July 22
B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…
Blog July 22
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21
Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
AI Can Drive Better Results, but it Matters What it’s Built On
Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…
Demanding Views July 21
Where Is Your B2B Budget Actually Going: Take the Demand Gen Report Benchmark Survey Now
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…
Blog July 20
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets,…
News Brief July 20
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