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Measuring the True Value of Search in B2B Marketing
B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying…
Demanding Views June 13
The Rise of B2B Influencers on LinkedIn
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…
News Brief June 12
Last Day to Complete Demand Generation Benchmark Survey is June 13
Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy…
News Brief June 12
Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow”…
Case Studies June 12
DecisionTelecom’s Sergii Diachenko on B2B SMS Marketing Outlook
A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of…
Feature June 11
Contentstack Now Offering Real-Time Audience Insights Native in CMS
Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack…
News Brief June 10
Invoca Acquisition Brings AI Capabilities to its Platform
Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform. The deal brings Symbl.ai’s broad…
News Brief June 10
HubSpot Launches CRM Research Connector with ChatGPT
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make…
News Brief June 10
Last Week to Vote for the 2025 Demand Generation Benchmark Survey
Which content formats do you plan to invest more in through 2026? How would you describe your current…
Blog June 9
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
The Next Generation of B2B Buyers is Here — And They Expect a B2C Experience
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought…
Demanding Views June 6
Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief…
News Brief June 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
