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Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7
Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…
News Brief April 6
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog April 6
Scaling Enterprise Intelligence with Agentic AI Platforms
Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…
Demanding Views April 3
Hightouch Launches Zero-Fee DSP Marketplace Solution
Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…
News Brief April 2
Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem
Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems.…
News Brief April 2
BambooBox Raises over $6M to Build Managed ABM Operating System
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…
News Brief April 1
How to Adapt Your Content for the Modern B2B Buyer
Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of…
Blog April 1
The Evolving Role of Reddit in B2B Marketing Content: The DGR Interview with Conductor’s AJ Kieffer
Artificial intelligence (AI) is fundamentally reshaping how buyers search for information, forcing B2B marketers to rethink their approach…
Feature April 1
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
