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Amazon Ads, LinkedIn Collaboration Focused on CTV
Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…
News Brief June 1
B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog June 1
The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen
Demand gen teams are under constant pressure to drive pipeline faster, prove ROI across channels, and do more…
June 1
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist
92% of B2B buyers choose a vendor from a shortlist they built before engaging sales. By the time…
June 1
B2BMX Replay: You Can Just Build Things
We are entering a moment where motivated, curious people can build things that once felt impossible. B2B marketers…
June 1
AI in ABM: What Actually Works (And What’s Just Hype)
AI promises are everywhere in B2B marketing, but most revenue teams are stuck — not for lack of…
June 1
Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email
Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…
Feature June 1
Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction
For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…
Demanding Views May 29
Marketing Movers: New Hires at 2X, Revlo, Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…
News Brief May 28
Parsnipp Launches GEO Platform Built on Real Buyer Behavior
Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…
News Brief May 28
B2BMX Summer Camp 2026: Build Once, Multiply Impact
Summer’s heating up — and so is your pipeline strategy. Starting July 15, B2BMX Summer Camp returns as a…
May 28
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
