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G2 Launches Tools to Activate Trusted Buyer Signalsjpeg

G2 Launches Tools to Activate Trusted Buyer Signals

KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google,…

News Brief July 7
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Aurasell Agent Builder GTM Teams

Aurasell Launches Agent Builder for Go-To-Market Teams

Key Takeaways Most GTM teams moving fast on AI are building on a broken foundation— prompts running on…

News Brief July 7
AEO AI AI Overviews Answer Engine Optimization artificial intelligence B2B buyer evaluation generative search GEO search marketing security documentation self-serve buying
DGR DGR April Bosworth Televerde Why Evaluation Is Being Curated by AI

The Demand Gen Engine: Why Evaluation Is Being Curated by AI

A buyer opens a browser tab and types, “Best solutions for…” Before a single traditional search result appears,…

Demanding Views July 7
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
B2B buyer engagement B2B lead nurturing content syndication demand generation DemandView EngageSMS intent signals Lead scoring marketing automation SMS marketing
DemandView Launches EngageSMS

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…

News Brief July 6
B2B advertising buying journey demand generation Dreamdata LinkedIn Ads measurement multi-touch attribution paid media ROAS Steffan Hedebrandt
DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…

Feature July 6
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Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry…

Demanding Views July 2
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Circana Report Details Business Value of Influencer Marketing Beautiful woman shouting in loud speaker with social media icons. Influencer social media marketing, blogger, vlogging, social influencer and influencer marketing concept vector illustration

Circana Report Details Business Value of Influencer Marketing

Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…

News Brief July 2
AI agents content workflows go to market strategy GTM workflows Revenue operations revenue teams Sales Enablement Seismic seller productivity workflow automation
Seismic Extends Aura Agents Across GTM Workflows Woman Working at a Computer in an Open Office

Seismic Extends Aura Agents Across GTM Workflows

Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…

News Brief July 1
AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President

Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…

News Brief July 1
Summer Camp Speakers

The Data Integrity Playbook for the AI Era

Artificial intelligence (AI)-powered tools make it easier to run more campaigns, generate more leads, and follow up faster.…

July 1
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
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B2BMX Summer Camp 2026: Meet Your Camp Counselors

Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…

Blog July 1
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series