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How Poor Data Quality Is Undermining Modern B2B Operations
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views February 17
B2BMX 2026 Tracks: Delivering Seamless, Personalized Customer Journeys
Customer expectations are higher than ever, and personalization is the key to meeting them. The Customer Experience &…
Blog February 17
10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
The “Dirty Data” Problem: Why Quality Is Still Marketing’s Biggest Headache in 2026
We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on…
Blog February 16
Validity Offers Next-Generation AI Email Platform
Validity has debuted its next-generation artificial intelligence (AI) platform designed to help marketers launch engaging campaigns with confidence,…
News Brief February 16
Why Community-Led Growth is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba
Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a…
Blog February 16
Vereigen Expands Its ABM Approach to Target B2B Buying Committees
Vereigen Media is growing its account-based marketing (ABM) services to better support organizations worldwide navigating the rise of…
News Brief February 13
B2BMX 2026 News: Keeping You Updated on all the Events at this Year’s Conference
B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…
Blog February 13
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
A Who’s Who that Will Be at the 2026 B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 12
Seismic Enters Merger Agreement With Highspot
Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies,…
News Brief February 12
Bamboo Rose Teams with Anteriad to Boost ROI with Data-Driven Demand Generation
Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of…
Case Studies February 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
