by James Hickey | May 27, 2025 | News Brief
HubSpot is set to expand access to one of their artificial intelligence (AI) agents: Breeze Customer Agent. Starting next month, it will be available to all Pro and Enterprise customers. With an eye on helping businesses scale with AI, the company has embedded it...
by James Hickey | May 25, 2025 | News Brief
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern B2B content techniques will not only recharge your creative energy but equip...
by Luke Tipping | May 23, 2025 | Demanding Views
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools advancing rapidly, buyers increasingly have access to advanced capabilities, leveraging machine learning and artificial intelligence (AI),...
by James Hickey | May 22, 2025 | News Brief
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will empower ServiceNow customers to drive...
by James Hickey | May 21, 2025 | News Brief
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising marketplace known for curating...
by Klaudia Tirico | May 21, 2025 | Feature
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional,...
by James Hickey | May 20, 2025 | News Brief
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The findings were revealed during the Gartner CSO & Sales Leader Conference, taking place in Las Vegas May 21 and 22. Additionally, 57% of CSOs see account...
by James Hickey | May 20, 2025 | News Brief
Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue artificial intelligence (AI) platform with Microsoft’s productivity applications and Microsoft 365 Copilot and agents ecosystem. The Gong Revenue AI Platform captures and contextualizes...
by James Hickey | May 19, 2025 | News Brief
Salesloft announced the expansion of its artificial intelligence (AI) capabilities with 15 new autonomous agents that reduce manual work and accelerate sales execution. The new agents are designed to act, not just analyze—they are context-aware, proactive, and built...
by Brian McKenna | May 16, 2025 | Demanding Views
Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and no brand, big or small, is immune. From enterprise tech to consumer goods, we’ve seen brand after brand struggle to get under Gmail’s spam...
by James Hickey | May 15, 2025 | News Brief
Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners. The partnership between Infolinks, the advertising marketplace known for curating high-performing and...
by James Hickey | May 15, 2025 | Case Studies
Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical maintenance and emergency needs, struggled with the limited...
