by Karen Axelton, Contributing Writer | Mar 3, 2022 | Industry News
The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was the first non-virtual conference they’d attended since #B2BMX 2020. The past two years have brought new challenges — and opportunities — for marketers,...
by Kelly Lindenau | Mar 2, 2022 | Industry News
On average, buyers are 80% through their journey before they reach out to sales reps — and more than one-third prefer “seller-free” experiences. With the foundation set, Marcus Sheridan kicked off the 2022 B2B Marketing Exchange (#B2BMX) by shining a light on the...
by Kelly Lindenau | Mar 2, 2022 | Industry News
ON24, a digital experience platform, released the ON24 Partner Network, featuring more than 40 sales and marketing agencies, solutions integrators and software companies, to help mutual customers advance their digital-first strategies. The ON24 Partner Network is...
by Kelly Lindenau | Mar 2, 2022 | Industry News
Phrasee, a brand language optimization platform, released an AI technology designed to help brands personalize the language each customer receives in real-time. To support the release, the company also launched a Language Insights suite designed to help identify...
by Kelly Lindenau | Mar 2, 2022 | Industry News
Salesloft, a sales engagement platform, partnered with Google to enter its Cloud Marketplace and enable Google Cloud customers to procure Salesloft’s Modern Revenue Workspace. The partnership seeks to enable Salesloft customers to retire committed cloud spend...
by Kelly Lindenau | Feb 28, 2022 | Solution Spotlight
LinkedIn Sales Navigator’s new search experience, advanced integrations with a seller’s CRM and the new homepage offers sellers a more integrated experience to uncover new opportunities and grow their businesses. Back-Of-The-Box Details The new search...
by Eric Hollebone, DemandLab | Feb 28, 2022 | Demanding Views
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but it proved true as early as 2015. Over the last 10 years, technology has accounted for the largest...
by Kelly Lindenau | Feb 23, 2022 | Solution Spotlight
Driven by ZoomInfo’s unrivaled B2B data, MarketingOS aims to enable sales and marketing teams to work cohesively to convert leads into buyers, maximizing a previously untapped opportunity for collaboration and efficiency. Back-Of-The-Box Details MarketingOS is...
by Kelly Lindenau | Feb 23, 2022 | Industry News
Technology media company IDG Communications rebranded as Foundry to mark its transformation from legacy media network to integrated marketing technology and data provider. As Foundry, the company plans to pair large-scale first-party data with a combination of...
by Kelly Lindenau | Feb 23, 2022 | Industry News
ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to better identify and prioritize the right accounts across the entire ABM...
by Alon Alroy, Bizzabo | Feb 23, 2022 | Demanding Views
For many sales teams, the start of a new calendar year means the annual sales kickoff (SKO) is forthcoming. Integrated with business objectives, these internal events educate and inspire sales teams to reach their goals. But in today’s hybrid world, sales...
by Kelly Lindenau | Feb 18, 2022 | Industry News
PFL, a hybrid experience company, assembled a new leadership team following Nick Runyon’s promotion from President to CEO to help accelerate revenue growth and drive continued adoption of the company’s hybrid experience solutions. The new leadership team...
