by Kelly Lindenau | Jan 13, 2022 | Industry News
Custom Ink, a custom apparel and accessories provider, acquired Printfection, an enterprise swag management platform that helps companies create, store, manage, track and distribute their custom swag and gifts. Printfection offers a subscription-based model that...
by Klaudia Tirico | Jan 12, 2022 | Industry News
It seems that marketing teams are struggling to fully leverage their RevOps strategies, as new research indicates that just 35% showed complete confidence in their ability to score leads accurately and even less (32%) said they were very confident in their...
by Klaudia Tirico | Jan 12, 2022 | Solution Spotlight
Copper CRM’s Chrome extension has become fully and natively integrated with Google Calendar. This direct CRM integration further cements the company’s position as the market leader for CRMs purpose-built for businesses that run on Google Workspace. The...
by Kelly Lindenau | Jan 12, 2022 | Industry News
Event software companies MeetingPlay and Aventri merged their complementary offerings to become a full-service event software provider and received a growth equity investment from Sunstone Partners and Camden Partners. The two companies will integrate...
by Kelly Lindenau | Jan 11, 2022 | Industry News
SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug’s Founder and current CEO, will continue serving the company in his role as Chairman of the Board. Spencer started at...
by Jennifer Golden, Director of Corporate Marketing, MRP | Jan 11, 2022 | Blog
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a...
by Alexander Kesler, INFUSEmedia | Jan 7, 2022 | Demanding Views
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost...
by Kelly Lindenau | Jan 6, 2022 | Industry News
People.ai, a RevOps and Intelligence (RO&I) platform, named Mariana Prado Cogan as its Chief Marketing Officer. In her new role, Cogan will help scale GTM efforts to expand the company’s RO&I offerings, including its AI-driven SmartData platform that...
by Kelly Lindenau | Jan 6, 2022 | Industry News
Brand Wings, a software-as-a-service (SaaS) solution, released its Email Campaign Builder as part of its sales enablement platform. The new feature is designed to help sales reps send highly personalized, brand-compliant emails to their contacts and receive...
by Kelly Lindenau | Jan 5, 2022 | Financial News
Mperativ, a revenue marketing platform, received $6 million in funding that includes a new $5 million Series A round led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as a prior $1 million seed round. With the new capital,...
by Kelly Lindenau | Jan 5, 2022 | Blog
Happy New Year! Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
by Klaudia Tirico | Jan 5, 2022 | Industry News
Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things weren’t going to go back to normal, we knew that our “new...
