by Klaudia Tirico | Jan 18, 2022 | Solution Spotlight
Revenue360 — by sales enablement and content management software provider Mediafly — aims to provide sales teams with a holistic view of deal pipeline by providing robust analytics on content engagement alongside the buyer intent and sales activity data that most...
by Tony Gnau, T60 Productions | Jan 14, 2022 | Demanding Views
Video has moved beyond being a marketing luxury and is now a necessity. If your competition isn’t using video, they will be… soon. Every year, we’re hit with statistics showing us how video marketing is growing. HubSpot told us in 2021 that 93% of...
by Kelly Lindenau | Jan 14, 2022 | Financial News
Sales enablement platform Highspot raised $248 million in Series F funding, bringing its total valuation to $3.5 billion. New investors B Capital Group and D1 Capital Partners led the round with participation from existing investors ICONIQ Growth, Madrona Venture...
by Klaudia Tirico | Jan 14, 2022 | Industry News
Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance measurement. Together, the two companies intend to unlock new opportunities for marketing and business growth and...
by Kelly Lindenau | Jan 13, 2022 | Industry News
Custom Ink, a custom apparel and accessories provider, acquired Printfection, an enterprise swag management platform that helps companies create, store, manage, track and distribute their custom swag and gifts. Printfection offers a subscription-based model that...
by Klaudia Tirico | Jan 12, 2022 | Industry News
It seems that marketing teams are struggling to fully leverage their RevOps strategies, as new research indicates that just 35% showed complete confidence in their ability to score leads accurately and even less (32%) said they were very confident in their...
by Klaudia Tirico | Jan 12, 2022 | Solution Spotlight
Copper CRM’s Chrome extension has become fully and natively integrated with Google Calendar. This direct CRM integration further cements the company’s position as the market leader for CRMs purpose-built for businesses that run on Google Workspace. The...
by Kelly Lindenau | Jan 12, 2022 | Industry News
Event software companies MeetingPlay and Aventri merged their complementary offerings to become a full-service event software provider and received a growth equity investment from Sunstone Partners and Camden Partners. The two companies will integrate...
by Kelly Lindenau | Jan 11, 2022 | Industry News
SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug’s Founder and current CEO, will continue serving the company in his role as Chairman of the Board. Spencer started at...
by Jennifer Golden, Director of Corporate Marketing, MRP | Jan 11, 2022 | Blog
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a...
by Alexander Kesler, INFUSEmedia | Jan 7, 2022 | Demanding Views
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost...
by Kelly Lindenau | Jan 6, 2022 | Industry News
People.ai, a RevOps and Intelligence (RO&I) platform, named Mariana Prado Cogan as its Chief Marketing Officer. In her new role, Cogan will help scale GTM efforts to expand the company’s RO&I offerings, including its AI-driven SmartData platform that...
