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StackAdapt Unveils App Designed for First-Party Data 

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning...

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Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

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HubSpot Launches First CRM Connector for Anthropic’s Claude

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AI Use in Marketing Increasing Despite Lack of Training

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Clari, Salesloft to Merge

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As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…

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You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie…

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Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led…

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