Demand Gen Report

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HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem

HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that...

B2B Service Presentation | Business to Business Pitch Slide

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Plan, goal and successful business strategy. Growth. Path to the success. Vector illustration.

Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…

Demanding Views February 21

Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…

Case Studies February 20

Outreach Announces New CFO, AI-Powered Product Updates

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed…

Industry News February 19