by Kelly Lindenau | Nov 10, 2021 | Blog
At HubSpot’s INBOUND 2021 event, the CRM platform revealed a series of enterprise-grade releases and updates to help business better align their data, channels and teams, and more easily adapt to every growth phase. With innovations that include advanced...
by Klaudia Tirico | Nov 10, 2021 | Solution Spotlight
VEED.io is a free video editing app that’s designed to be easy, simple and accessible to all. It was created especially for content creators who want to generate high-quality social media posts in an instant. VEED’s video editing tool is free online and...
by Michael Rodriguez | Nov 10, 2021 | Industry News
The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a rapid rate, but the old adage “too much of a good thing is bad” has come into play. B2B buyers are now swimming in a vast ocean of digital content, but...
by Kelly Lindenau | Nov 10, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer custom-built connectors for Demandbase and its InsideView and DemandMatrix companies. The new...
by Kelly Lindenau | Nov 9, 2021 | Industry News
Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and...
by Klaudia Tirico & Kelly Lindenau | Nov 9, 2021 | Industry News
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry still grapples with the effects of the Covid-19 pandemic that seemingly blended 2020 and 2021 together, marketers are hopeful that the new year will...
by Beth Wanner, Uberflip | Nov 5, 2021 | Demanding Views
There has been a lot of coverage lately from the likes of Forrester and Aragon Research on the seemingly new martech category of content experience. I’d love to be able to tell you I’m a brilliant marketer who saw this coming a mile away and was an early...
by Kelly Lindenau | Nov 4, 2021 | Industry News
Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland. At...
by Klaudia Tirico | Nov 4, 2021 | Industry News
Vimeo, a video software solution, launched a new platform designed to produce and promote live experiences such as webinars, product launches and large-scale virtual events. Vimeo Events features an intuitive live production tool, integrations with leading martech...
by Kelly Lindenau | Nov 4, 2021 | Financial News
Apollo.io, a sales intelligence and engagement platform, secured $32 million in a series B funding round led by Tribe Capital with NewView Capital and existing investor Nexus Venture Partners. The company plans to use the capital to help accelerate marketing,...
by Klaudia Tirico | Nov 4, 2021 | Industry News
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host “Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success” on Nov. 11, 2021. The virtual summit will bring together industry analysts,...
by Kelly Lindenau | Nov 3, 2021 | Industry News
Casted, an audio and video content marketing platform, rebranded itself as an Amplified Marketing platform and released Casted Themes, a new product designed to capitalize on the principles of Amplified Marketing. According to Casted, the components of Amplified...
