by Kelly Lindenau | Nov 23, 2021 | Industry News
CleverTap, a user engagement and retention cloud, appointed Sidharth Malik to Global CEO as the company focuses on growth, which includes international expansion and new capabilities to help digital consumer brands increase their customer retention and foster lifetime...
by Kelly Lindenau | Nov 22, 2021 | Industry News
The concept of going “viral” — a piece of content quickly making its way around the internet — used to have a mystical, unattainable quality to it. Nowadays, it’s common as brands shake off the corporate chains and add some personality to their content. Just...
by Giorgia Favaretto-Illig, Mastermind | Nov 19, 2021 | Demanding Views
With third-party cookies on the outs and new privacy policies on the horizon, B2B and B2C companies alike are reassessing how they understand their audiences. But as marketers shift their focus from strictly demand generation to the mass collection of first-party...
by Kelly Lindenau | Nov 19, 2021 | Financial News
Mediafly, a sales enablement technology provider, generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence...
by Kelly Lindenau | Nov 17, 2021 | Industry News
Trendline Interactive, a digital marketing agency and consultancy, unified its services with marketing agency LeadMD under the brand Shift Paradigm. The unification seeks to amplify each organization’s individual strengths and cement the company’s...
by Kelly Lindenau | Nov 16, 2021 | Industry News
ON24, a virtual events platform, integrated with HubSpot, a CRM platform, and is now listed in the HubSpot App Marketplace to help provide sales and marketing teams with a more complete view of prospect- and customer-facing activities across digital and...
by Kelly Lindenau | Nov 16, 2021 | Industry News
TechTarget, Inc., a purchase intent data and services provider, enhanced its Priority Engine platform to provide streamlined access to new sources of real account and prospect-level purchase intent data in a fresh interface. Priority Engine is designed to help provide...
by Kelly Lindenau | Nov 16, 2021 | Industry News
Agile experience management platform Momentive, formerly SurveyMonkey, revealed new capabilities of its customer experience (CX) platform GetFeedback to help users create and close feedback loops faster. The new features are designed to help CX professionals drive...
by Klaudia Tirico | Nov 15, 2021 | Solution Spotlight
Focused on democratizing data visibility, flexibility and actionable insights for use across a business’s entire tech stack, ActiveCampaign, a customer experience automation platform, is now enabling businesses to build automations leveraging Custom Objects....
by By Alex Williams, Trendline | Nov 12, 2021 | Demanding Views
Change is inevitable, especially in technology — but not all changes are ideal. Apple’s new Mail Privacy Protection (MPP) measures are a classic example, at least for marketers. As of Sept. 20, subscribers now have the option to opt-in for the new privacy...
by Klaudia Tirico | Nov 12, 2021 | Financial News
Knak, a codeless campaign creation platform for enterprise marketing teams, secured $25 million in a Series A round led by Insight Partners. The funding will be used to grow the Knak team, launch a channel program, expand the platform and boost industry awareness....
by Klaudia Tirico | Nov 11, 2021 | Industry News
Conversica Inc., provider of Conversational AI solutions for enterprise revenue teams, unveiled a new Conversational ABM solution designed to automate personalized outreach across email, SMS and website chat. The solution aims to combine the power of personalized...
