by Kelly Lindenau | Nov 2, 2021 | Blog
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
by Kelly Lindenau | Nov 1, 2021 | Industry News
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale their efforts. Oh, yes, and ensure the content they’re providing...
by Kelly Lindenau | Nov 1, 2021 | Industry News
WeVideo, a cloud-based, collaborative multimedia creation platform, integrated with Dropbox Replay, a video collaboration tool that consolidates comments, acts on feedback and finalizes video projects in one place, to help teams collaborate more easily throughout the...
by Kelly Lindenau | Nov 1, 2021 | Solution Spotlight
LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams...
by Kelly Lindenau | Oct 29, 2021 | Industry News
Impact.com, a partnership management platform, partnered with HubSpot and is now listed in the HubSpot App Marketplace. The collaboration seeks to help HubSpot users quickly launch a partnership program and track and attribute each partner’s value as...
by Craig Riley & Tom Cosgrove, Gartner | Oct 29, 2021 | Demanding Views
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a self-guided buying journey. Today, 43% of B2B buyers say they would...
by Kelly Lindenau | Oct 28, 2021 | Financial News
Rock Content, a content marketing solutions provider, generated $30 million in a Series B funding round led by existing investor Unbox Capital with additional participation from Provence Capital, BTG High Growth Opportunities Fund and Crescera Capital. With the new...
by Kelly Lindenau | Oct 28, 2021 | Industry News
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data. The audit seeks to analyze CRM data with a 60-point inspection to help uncover data inaccuracies, incomplete account and contact information...
by Klaudia Tirico | Oct 28, 2021 | Industry News
Vidyard, a video platform for businesses, launched Sales Feed, a digital media network designed to serve modern sellers with tips, news and entertainment. Sales Feed will feature original online shows, podcasts, video series and more — all created specifically with...
by Kelly Lindenau | Oct 28, 2021 | Industry News
ON24, a virtual event platform, revealed ON24 Go Live, a new self-service virtual event solution designed to help organizations build a complete end-to-end external or internal event that provides a fully interactive and engaging experience....
by Kelly Lindenau | Oct 26, 2021 | Industry News
Bizzabo, an event experience OS, acquired TeeVid, an interactive virtual event platform, to create its Ultimate Video Production Suite, a custom-built video event solution that seeks to create an immersive event experience that blends content and video in a seamless,...
by Klaudia Tirico | Oct 26, 2021 | Financial News
Influ2, a person-based advertising (PBA) platform provider, secured $8 million in Series A funding led by Rally Ventures. Ryan Barretto, President of Sprout Social, also participated with a personal investment. Influ2’s PBA solution enables marketers to serve...
