Demand Gen Report

Highspot ‘s The Go-To-Market Performance Gap Report Business team of two busy professionals working together using laptop computer.

Bridging the AI Performance Gap: Insights from Highspot’s GTM Report

A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” The Go-To-Market...

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ValueSelling Associates, Inc. Offers New Course For Marketing Pros

ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands…

Solution Spotlight January 10

Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that's designed to enable…

Industry News January 5

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.

Industry News December 13