by Michael Rodriguez | Oct 18, 2021 | Solution Spotlight
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize individual buyer interactions at scale for personalized engagement and increased revenue generation. Back-Of-The-Box Details The...
by Michael Rodriguez | Oct 15, 2021 | Financial News
Marketing and sales growth platform HubSpot launched the CRM Platform Fund, a $100 million investment pool that will support the development of early- and growth-stage technology providers within its partner ecosystem. With assistance from this new fund, startup...
by Michael Rodriguez | Oct 15, 2021 | Industry News
Clearbit, a data-tools provider for B2B companies, enhanced the Reveal and Enrichment capabilities within its real-time data platform. These updates are centered around revealing hidden accounts within marketing, sales and RevOps teams’ pipeline to help users...
by Mark Huber, Metadata.io | Oct 15, 2021 | Demanding Views
B2B ad spend in the U.S. is set to surpass $30 billion by 2023, with nearly half of those dollars going to digital. As the shift online accelerates, ABM has become synonymous with B2B advertising and morphed into an “all-the-time” mindset. But it’s important to...
by Michael Rodriguez | Oct 14, 2021 | Industry News
G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company aims to enable the partners’ shared userbases to adapt to trends in B2B software purchasing...
by Michael Rodriguez | Oct 13, 2021 | Industry News
ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build more targeted strategies that humanize their brand and deliver unique...
by Kelly Lindenau | Oct 12, 2021 | Industry News
Brightcove, an online video platform, released Brightcove CorpTV, a solution designed to help companies create personalized content streaming channels for their target audiences. Brightcove CorpTV, which will be housed in the PLAY TV app, seeks to forge stronger...
by Kelly Lindenau | Oct 12, 2021 | Industry News
ON24, a digital experience platform, welcomed Leo Ryan as its VP of Customer Success in EMEA. In his new role, Ryan will provide local support to help EMEA customers leverage the full power of the ON24 platform to create, scale and personalize engaging digital...
by Michael Rodriguez | Oct 12, 2021 | Industry News
Seismic, a sales enablement platform, unveiled Digital Sales Rooms as part of its 2021 Fall product release, a solution which aims to help go-to-market (GTM) teams develop buyer-seller relationships from one centralized platform. Digital Sales Rooms enables...
by Michael Rodriguez | Oct 11, 2021 | Industry News
Corporate Visions, a marketing and sales messaging, content and skills training company, announced that it will enhance two skill development programs in its Customer Conversation Systems offering to help B2B sales teams drive greater value in their buyer...
by Michael Rodriguez | Oct 11, 2021 | Solution Spotlight
SugarCRM enhanced its SugarPredict platform’s AI capabilities with Sentiment Analysis, a feature designed to help users understand their customer and prospects’ level of intent and enhance their B2B sales and service interactions for positive deal...
by Kelly Lindenau | Oct 8, 2021 | Industry News
Folloze, a buyer experience platform, revealed Folloze Live Events, an intuitive event experience designer, to help frontline marketers create engaging virtual events for audiences of any size without the need for technical support or expertise. Folloze Live...
