by Michael Rodriguez | Sep 23, 2021 | Industry News
Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller...
by Michael Rodriguez | Sep 22, 2021 | Industry News
Landing page builder and platform Unbounce released its new Conversion Intelligence Engine, a suite of artificial intelligence (AI)-powered solutions designed to help small and medium-sized businesses (SMBs) increase conversion rates at every touchpoint of their...
by Michael Rodriguez | Sep 21, 2021 | Industry News
A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people operating it, and organizations are continuing to pivot their MAP implementation to reach their full potential. Research from Demand Spring showed that 96% of...
by Kelly Lindenau | Sep 21, 2021 | Blog
Enhancement has been the name of the Q3 game for 6sense and its account engagement platform. The company started off by expanding its partnership with Bombora to improve its predictive analytics engine, and now it’s closing out by acquiring Fortella, an AI-based...
by Steve Herz, Gartner | Sep 20, 2021 | Demanding Views
After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that the 2022 sales planning season will mark a return to normalcy. In reality, though, this moment in the Covid-19 pandemic’s life cycle may be...
by Michael Rodriguez | Sep 20, 2021 | Solution Spotlight
The Weekly Visitor Report tool from B2B data-tools provider Clearbit aims to provide marketers with an interactive analytics report that identifies website visitors and webpage activity to enhance outbound marketing strategies. Back-Of-The-Box Details The tool is...
by Michael Rodriguez | Sep 17, 2021 | Industry News
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine. With Crownpeaks’ recent research showing that 94% of B2B businesses prioritize agility when delivering meaningful...
by Michael Rodriguez | Sep 17, 2021 | Industry News
Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns....
by Michael Rodriguez | Sep 16, 2021 | Industry News
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to the Covid-19 pandemic and rapid shift to digital, new research shows. Salesforce’s Seventh Edition of the State of Marketing...
by Klaudia Tirico | Sep 15, 2021 | Industry News
Chili Piper, an inbound conversion platform provider, launched a new, all-in-one Event Meetings Management solution designed to maximize ROI from in-person conferences and trade shows. Chili Events is designed to help marketing and sales teams automate booking...
by Kelly Lindenau | Sep 15, 2021 | Financial News
Sending platform Sendoso secured $100 million in Series C funding, bringing its total funding over $152 million. The round was led by SoftBank Vision Fund 2 with participation from existing investors Oak HC/FT, Struck Capital, Stage 2 Capital, Craft...
by Kelly Lindenau | Sep 14, 2021 | Industry News
Forrester revealed new services for Forrester Decisions that speaks specifically to B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing and Channel Marketing. This builds on the release of Forrester Decisions,...
