by Michael Rodriguez | Aug 25, 2021 | Industry News
Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices to help users improve the performance of their marketing strategy, campaigns and measurement initiatives. Plannuh is an AI-driven...
by Michael Rodriguez | Aug 23, 2021 | Case Studies
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing and SDR teams to manage all aspects of the buyer’s journey. To do this, the company realized that they needed to provide its...
by Michael Rodriguez | Aug 23, 2021 | Solution Spotlight
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to qualify buyers faster and increase engagement across various channels. Back-Of-The-Box Details...
by Michael Rodriguez | Aug 20, 2021 | Financial News
Kronologic, a calendar monetization platform, secured $20 million in seed funding in a round led by Signal Peak Ventures with additional investment from Silverton Partners, Next Coast Ventures and Geekdom Fund. Kronologic is an AI-powered scheduling platform that...
by Jeff Haws, MessageGears | Aug 20, 2021 | Demanding Views
As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “big data” for close to 20 years, and articles...
by Wayne St. Amand, Allego | Aug 20, 2021 | Demanding Views
When Covid-19 wreaked havoc in 2020, it altered our workforce reality. Overnight, almost every industry had to restructure its processes to keep employees safe and ensure revenue kept coming in during the unprecedented economic downturn. With 44% of employees now...
by Michael Rodriguez | Aug 19, 2021 | Industry News
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate...
by Klaudia Tirico | Aug 18, 2021 | Blog
Drift’s Summit has always been a must-attend event for the Demand Gen Report team. Previously known as HYPERGROWTH, the (in-person) west coast version was last held in 2019 around the same time as Dreamforce in San Francisco. I clearly remember rushing from the...
by Kelly Lindenau | Aug 17, 2021 | Industry News
It’s become an unwritten rule in modern B2B marketing: You can’t host an event without spotlighting account-based marketing’s (ABM) strides and its relation to revenue generation. The 2021 B2B Sales & Marketing Exchange (#B2BSMX) focused three of...
by Michael Rodriguez | Aug 17, 2021 | Industry News
Seismic, a sales enablement platform provider, acquired training, coaching and enablement solution Lessonly to help users provide seamless sales experiences from within the Seismic platform. In addition, Seismic completed its latest series G funding round, raising...
by Michael Rodriguez | Aug 17, 2021 | Financial News
People.ai, a revenue operations (RevOps) and intelligence platform, raised $100 million in a series D funding round, bringing the company to a $1.1 billion valuation. The funding round was co-led by Akkadian Ventures and Mubadala Capital, and included additional...
by Kelly Lindenau | Aug 16, 2021 | Industry News
Salesforce announced a new streaming service – Salesforce+ – which will feature live and on-demand content for every role, industry and line of business in one place. It will feature original programming from Salesforce Studios as its core content and is slated for a...
