by Klaudia Tirico | Apr 30, 2025 | News Brief
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and I agreed it’s time for a change of scenery. If you’re new here, I’m Klaudia Tirico and I am the...
by James Hickey | Apr 30, 2025 | News Brief
As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex GBT) annual Global Meetings and Events Forecast that found 74% of surveyed...
by James Hickey | Apr 29, 2025 | News Brief
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for incentive plan design. It is being offered with two...
by James Hickey | Apr 29, 2025 | News Brief
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s...
by James Hickey | Apr 28, 2025 | News Brief
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers can tap into pre-built integrations to connect...
by Conor Bant, Just Global | Apr 25, 2025 | Demanding Views
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of translation. While typically the...
by James Hickey | Apr 24, 2025 | News Brief
Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize them. To meet this need, Gong, a leading revenue AI company, is launching more than a dozen AI agents built specifically for revenue...
by James Hickey | Apr 23, 2025 | Feature
In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The rise of Substack and the popularity of daily newsletters from Morning Brew and Axios show the tangible value of email audiences. Yet,...
by James Hickey | Apr 22, 2025 | Feature
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on...
by James Hickey | Apr 21, 2025 | News Brief
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of traditional production. The company is...
by James Hickey | Apr 21, 2025 | News Brief
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving Campaign Results as their top priority, this year’s webinars...
by Yang Han, StackAdapt | Apr 18, 2025 | Demanding Views
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving consumer expectations have made it increasingly difficult...
