by Dan Gottlieb, Gartner | Jun 17, 2021 | Demanding Views
Since its experimental Silicon Valley origins in the ‘80s, sales development continues its growth as a strategic go-to-market (GTM) operation. Faced with inadequate pipeline and a trepidatious transition to permanent virtual selling, 70% of chief sales officers (CSOs)...
by Kelly Lindenau | Jun 16, 2021 | Industry News
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed...
by Kelly Lindenau | Jun 16, 2021 | Blog
Demand Gen Report’s coverage of its B2B Marketing Exchange: Next Level ABM is the gift that keeps giving. We’re back again with additional insights and actionable advice to further refine your ABM campaigns. While the event took place from June 7-10, the...
by Kelly Lindenau | Jun 16, 2021 | Industry News
Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook...
by Michael Rodriguez | Jun 16, 2021 | Industry News
InsideView, a Demandbase company, incorporated Bombora’s Company Surge intent data into its B2B data and intelligence platform, with will allow users to combine intent signals with other data sets to gain a competitive advantage. The company will integrate...
by Michael Rodriguez | Jun 14, 2021 | Solution Spotlight
The new Industry Tracker solution from SurveyMonkey is designed to directly arm users with proprietary data insights into changing key demographics and market shifts for improved strategic planning and business investments. Back-Of-The-Box Details Industry Tracker...
by Christopher Daniels, Televerde | Jun 11, 2021 | Demanding Views
Whether a business is in manufacturing, telecommunications or software, its success relies on positive customer experiences. When end users are satisfied with the goods, services and support they receive, they will keep coming back. Just as important, companies can...
by Michael Rodriguez | Jun 11, 2021 | Industry News
As ABM continues to pull in all parts of B2B organizations, marketers are constantly looking for new methods of collaboration to keep their workflows and tech stacks working toward a unified goal. Additionally, companies are seeking innovative ways to keep accounts...
by Kelly Lindenau | Jun 11, 2021 | Industry News
Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful virtual events, DGR will host the 3rd annual B2B Sales &...
by Alicia Esposito | Jun 11, 2021 | Blog
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020,...
by Kelly Lindenau | Jun 10, 2021 | Industry News
While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire event dedicated to it — the best practices for this strategy are growing more nuanced by the day as vendors across the world add their own spin to it. The second...
by Michael Rodriguez | Jun 9, 2021 | Industry News
With the pandemic shaking up B2B in 2020 and marketers ramping up their content production to meet the demand for information, the amount of educational content produced and consumed going into 2021 increased significantly. The 2021 State Of Content Consumption &...
