by Michael Rodriguez | Jun 11, 2021 | Industry News
As ABM continues to pull in all parts of B2B organizations, marketers are constantly looking for new methods of collaboration to keep their workflows and tech stacks working toward a unified goal. Additionally, companies are seeking innovative ways to keep accounts...
by Kelly Lindenau | Jun 11, 2021 | Industry News
Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful virtual events, DGR will host the 3rd annual B2B Sales &...
by Alicia Esposito | Jun 11, 2021 | Blog
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020,...
by Kelly Lindenau | Jun 10, 2021 | Industry News
While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire event dedicated to it — the best practices for this strategy are growing more nuanced by the day as vendors across the world add their own spin to it. The second...
by Michael Rodriguez | Jun 9, 2021 | Industry News
With the pandemic shaking up B2B in 2020 and marketers ramping up their content production to meet the demand for information, the amount of educational content produced and consumed going into 2021 increased significantly. The 2021 State Of Content Consumption &...
by Michael Rodriguez | Jun 9, 2021 | Financial News
Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million. The round was led by Insight Partners, with existing investors Illuminate...
by Klaudia Tirico | Jun 9, 2021 | Industry News
SurveyMonkey has been synonymous with market research and survey software for the last two decades. The company’s solutions are used by 20 million active users and 345,000 organizations around the world, including IBM and Nasdaq. Today, SurveyMonkey’s...
by Kelly Lindenau & Michael Rodriguez | Jun 9, 2021 | Industry News
2020 was a true turning point for account-based marketing, as organizations doubled down on their ABM plays to engage with audiences on a more personal, human level during the age of digital transformation. According to Demand Gen Report research, 73% of...
by Kelly Lindenau | Jun 8, 2021 | Industry News
Moz, an SEO software provider, was acquired by email marketing company iContact. The combined technologies will form an SEO, email and digital marketing solutions suite for small and mid-sized businesses (SMBs). This acquisition comes at a time where massive growth is...
by Kelly Lindenau | Jun 8, 2021 | Financial News
Outreach, a sales engagement and intelligence platform, closed a $200 million funding round. New investors Premji Invest and STEADFAST Capital Ventures co-led the round with existing investors Salesforce Ventures, Sand Capital and more. Specializing in optimizing the...
by Michael Rodriguez | Jun 8, 2021 | Industry News
Salesforce recently unveiled new capabilities within its Digital 360 platform. The updates to the Marketing and Commerce Clouds are designed to provide users with buyer insights, connected buyer experiences and deal management technologies to develop...
by Kelly Lindenau | Jun 8, 2021 | Industry News
Bizzabo, an event platform, acquired artificial intelligence scheduling tool x.ai. Bizzabo will integrate x.ai’s meeting automation capabilities into its platform to help event participants create connections at virtual, in-person and hybrid events. This...
