SurveyMonkey Rebrands As Momentive, An Agile Experience Management Company

Published: June 9, 2021

SurveyMonkey has been synonymous with market research and survey software for the last two decades. The company’s solutions are used by 20 million active users and 345,000 organizations around the world, including IBM and Nasdaq.

Today, SurveyMonkey’s parent company, SVMK Inc., announced it has relaunched as Momentive, defining itself as an agile experience management company focused on helping customers shape what’s next.

Developed using the company’s own feedback solutions and market, employee and customer research, Momentive focuses on three core principles that define the company’s solutions. According to the company, the principles are: 

  • Speed and agility: “Customers at all levels of expertise can get insights in hours or days, not weeks or months;”
  • AI, redefined: “Momentive brings together the best of technology and humanity to envision more authentic and agile types of artificial intelligence. Automated insights, including industry-leading sentiment and text analysis, help customers make sense of their data and act with confidence. In a world in which AI is increasingly problematic, Momentive seeks to be a leader in AI built by a diverse community of experts;” and
  • Amplified voices: “Momentive products are designed to understand people’s perspectives, embrace new ideas, advance equality and push for equity in both business and society.”

Momentive will operate under the name Momentive Global Inc. beginning on June 15, 2021, while SurveyMonkey Inc., will operate under Momentive Inc. starting July 21, 2021. The Momentive product portfolio will include GetFeedback, SurveyMonkey and SurveyMonkey Market Research Solutions.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“We changed the game 20 years ago by creating the survey software category, and we’re proud of how we’ve scaled our offerings, our customer base and our ambitions,” said CEO Zander Lurie in a statement. “If the last year has taught us anything, it’s the critical role that listening plays in organizational decision-making. Companies need agile software to better understand their stakeholders and quickly make the calls that shape better experiences for all. Momentive leverages world-class technology in all of our solution categories, and we put people at the center in the way we design our products, serve our customers and deliver for our community and shareholders.”

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series