by Kelly Lindenau | Apr 6, 2021 | Blog
The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021 demand gen strategies. As businesses scrambled to find sustainable ways to conduct business as usual in a year that was anything but, the new tactics and...
by Kelly Lindenau | Apr 5, 2021 | Industry News
Ada, a conversational artificial intelligence (AI) platform, unveiled Ada Engage, an automation solution that aims to provide sales reps with the data they need to customize interactions across the entire buying cycle. Ada Engage allows companies to proactively...
by Michael Rodriguez | Apr 5, 2021 | Solution Spotlight
B2B pricing and SaaS software Pricefx provides flexible price management functions to help users change and test pricing strategies on multiple levels and in real-time for improved efficiency and profitability. Back-Of-The-Box Details Pricefx aims to help...
by Michael Rodriguez | Apr 2, 2021 | Industry News
Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration Measurement capabilities to enable full-funnel performance visibility and more accurate pipeline impact reporting. The Journey Acceleration...
by Kelly Lindenau | Apr 2, 2021 | Industry News
Research from autonomous demand gen platform Metadata.io revealed B2B marketers generated $66 million in qualified pipeline, 1.9 million clicks and 102,000 leads through paid social ad campaigns on Facebook and LinkedIn throughout 2020. Metadata.io released What We...
by Samir Sampat, Smith.ai | Apr 2, 2021 | Demanding Views
Disruptions to business operations are rarely welcomed as they increase uncertainty and confusion. Whether it’s a global pandemic or a cargo ship getting stuck in the Suez Canal, businesses need to respond promptly to customers seeking answers during every...
by Michael Rodriguez | Apr 1, 2021 | Industry News
Workspace organizing platform Scratchpad released Scratchpad Command, a free update to its platform that enables salespeople to access and update their sales notes, task lists and databases in Salesforce from any web platform. Scratchpad is a Chrome plug-in that helps...
by Michael Rodriguez | Mar 31, 2021 | Case Studies
Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle across its entire organization. However, the company soon realized that in order to increase revenue and ROI from sales, it needed to adopt a...
by Kelly Lindenau & Michael Rodriguez | Mar 31, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep...
by Kelly Lindenau | Mar 31, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ ability to personalize content and increase conversion rates. Site...
by Kelly Lindenau | Mar 30, 2021 | Industry News
Loop & Tie, a choice-based gifting platform, released an app that enables its users to leverage Salesforce as their home base for managing customer relationships and outreach through gifting. The company seeks to deliver an individualized gifting platform that...
by Kelly Lindenau | Mar 30, 2021 | Financial News
6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire Ventures, Tiger Global and Insight Partners. With the new capital, 6sense...
