by Michael Rodriguez | Mar 25, 2021 | Industry News
Integrate, a precision demand marketing (PDM) platform, announced its new Demand Acceleration Platform (DAP), a solution that is designed to help organizations centralize and connect B2B buying experiences to drive higher conversion rates and ROI. The solution...
by Kelly Lindenau | Mar 25, 2021 | Industry News
Sales enablement is a strategic business priority across the entire customer lifecycle for visionary companies focusing on growth, new research details. Seismic, a sales enablement platform, published its Annual Sales Enablement Benchmark Report (2021): Decoding the...
by Kelly Lindenau | Mar 24, 2021 | Industry News
Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth. Epstein brings 25 years of industry experience, including leading ServiceMax from less than $1 million in revenue...
by Michael Rodriguez | Mar 24, 2021 | Industry News
IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that...
by Kelly Lindenau | Mar 24, 2021 | Blog
Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. With this abundance of signals (often mixed with faulty...
by Michael Rodriguez | Mar 22, 2021 | Industry News
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer visibility that helps organizations improve their digital experiences. The acquisition will help Optimizely users leverage customer...
by Michael Rodriguez | Mar 22, 2021 | Solution Spotlight
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to help users better engage at the account-level and find out which campaigns...
by Michael Rodriguez | Mar 19, 2021 | Industry News
With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive revenue and leads. However, the transition to digital may not be as glamorous for frontline sales. New research from Gartner Inc. revealed that 93%...
by Tessa Barron, ON24 | Mar 19, 2021 | Demanding Views
Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front...
by Michael Rodriguez | Mar 18, 2021 | Financial News
Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S. Venture Partners, Technology Crossover Ventures, new investor Beedie Capital and more. The company intends to use the funding to...
by Kelly Lindenau | Mar 17, 2021 | Industry News
Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals,...
by Kelly Lindenau | Mar 15, 2021 | Industry News
ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help...
