by Michael Rodriguez | Feb 23, 2021 | Industry News
Data-driven lead generation platform PureB2B launched PurePredict, a solution designed to help sales and marketing teams increase lead conversion rates, pipeline and ROI using intent data insights. PurePredict combines three sets of intent data to identify where an...
by Kelly Lindenau | Feb 22, 2021 | Industry News
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by...
by Michael Rodriguez | Feb 22, 2021 | Solution Spotlight
Digital enablement platform Spekit helps clients’ employees continuously learn and immediately access resources across a company’s tech stack, driving buyer retention and increasing employee onboarding and productivity. Back-Of-The-Box Details...
by Tad Travis, Gartner, Inc. | Feb 19, 2021 | Demanding Views
The Covid-19 pandemic has been a seminal, existential event for businesses with B2B sales processes. Since March 2020, it has forced hundreds of companies to rethink their go-to-market approach. Some sales organizations found that their pipeline immediately evaporated...
by Michael Rodriguez | Feb 17, 2021 | Industry News
Clipchamp, a video creation and editing suite, has unveiled its new collaboration tool Clipchamp Teams, designed to streamline workflows and connect all employees for optimal video content creation. Along with the new tool, Clipchamp also announced an integration with...
by Kelly Lindenau | Feb 17, 2021 | Industry News
Last year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications...
by Michael Rodriguez | Feb 16, 2021 | Solution Spotlight
Collaboration and communication platform Moxtra is designed to unify multiple business teams and databases to provide continuous business collaboration that enables seamless and convenient engagement with buyers. Back-Of-The-Box Details Moxtra Digital Branch is...
by Michael Rodriguez | Feb 12, 2021 | Industry News
Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users’ sales cycles, address buyer inquiries and issues and build engaging customer loyalty programs. The updated marketing capabilities are...
by Gideon Thomas, Dealhub.io | Feb 12, 2021 | Demanding Views
We live in an era of extreme marketplace noise. Brands have flooded acquisition channels with “sales” copy, making claims about their product features and potential returns. It’s become too easy for buyers to tune it all out. This old way of ineffective selling...
by Klaudia Tirico | Feb 10, 2021 | Industry News
For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies, tools and trends from top industry influencers, analysts and...
by Kelly Lindenau | Feb 10, 2021 | Industry News
Invoca, a conversation intelligence platform, released a new data visualization dashboard alongside Conversation Review, an interactive call transcript interface, designed to help analyze and automate customer conversations. Invoca also announced a partnership with...
by Michael Rodriguez | Feb 10, 2021 | Industry News
Copper, a customer relationship management (CRM) platform, has acquired Sherlock, an engagement analytics platform, to improve its CRM and relationship-based growth capabilities. Sherlock’s customer relationship analytics and scoring data helps users determine...
