by Kelly Lindenau | Feb 2, 2021 | Industry News
Kaon Interactive, a marketing and sales software company, promoted Dana Drissel to CMO, effective immediately. Drissel has spent 15 years with the company, building Kaon’s brand and messaging strategy, working closely with the sales team and expanding the...
by Kelly Lindenau | Feb 2, 2021 | Industry News
As the COVID-19 pandemic forced companies to adapt to a work-from-home model at the drop of a hat, revenue leaders struggled to unify their sales forces and keep them up to speed on the latest technology and training. According to new research from Revenue Collective,...
by Michael Rodriguez | Feb 1, 2021 | Solution Spotlight
Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve customer experiences (CX), reduce churn, streamline workflow processes and enable teams to take action. Back-Of-The-Box Details...
by Devon Wellbrock, MRP | Jan 29, 2021 | Demanding Views
On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to...
by Kelly Lindenau | Jan 29, 2021 | Industry News
Mediafly, a sales enablement and content management platform, completed a $25 million growth round of funding. The round was led by existing investors Boathouse Capital, which provided equity, and Sterling National Bank, which provided senior debt. The company plans...
by Michael Rodriguez | Jan 28, 2021 | Industry News
Digital experience company Episerver has announced its rebrand to Optimizely after acquiring the delivery and experimentation software provider last year. As a result, the company launched Optimization-as-a-Service, a comprehensive solution that combines...
by Michael Rodriguez | Jan 27, 2021 | Industry News
Since its introduction in 2017, revenue marketing has helped marketers drive greater revenue in their strategies, internal processes and marketing efforts. New research from revenue marketing consultancy Demand Spring revealed that 88% of B2B marketers consider...
by Kelly Lindenau | Jan 27, 2021 | Industry News
SugarCRM, a customer experience (CX) platform, released SugarPredict, a data-fueled AI for CRM. The technology is designed to enrich customer data with additional attributes that result in more comprehensive and consistent AI models while guarding the privacy and...
by Michael Rodriguez | Jan 26, 2021 | Industry News
As virtual events continue to fill the holes canceled physical events left behind, many event marketers have found success with free registration offers. New research from event platform Bizzabo revealed that 80% of organizers allowed free registration for their...
by Michael Rodriguez | Jan 26, 2021 | Industry News
DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic record of customer lifecycles for optimized marketing attribution and measurable impact of sales activity. Sightline is designed to...
by Kelly Lindenau | Jan 26, 2021 | Industry News
Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research from customer service platform Zendesk. As companies continue to prioritize the customer experience, many are adopting new technology...
by Greg Luciano, Contentstack | Jan 25, 2021 | Demanding Views
Achieving customer retention, especially during a pandemic, is riddled with speed bumps. As a customer success manager, there are hurdles to jump through and one must be on the lookout to pump the brakes or maneuver carefully to keep the cargo intact. I work at a...
