by Alicia Esposito | Mar 5, 2025 | Feature
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies in 2025: tighter budgets (65%) and increased competition (45%)....
by Demand Gen Report Team | Mar 4, 2025 | News Brief
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted data insights into their unified...
by Demand Gen Report Team | Mar 4, 2025 | Industry News
Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while angel investor Ben Lang and others provided additional financing. Gavin...
by Alicia Esposito | Mar 3, 2025 | Uncategorized
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10% of sellers will leverage time freed up by AI automation to...
by Jay Mellman, Business Online | Feb 28, 2025 | Demanding Views
As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide net while ABM focused on personalized engagement — is now...
by Demand Gen Report Team | Feb 27, 2025 | Industry News, News Brief, Uncategorized
Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come as the company aims to drive growth after being featured in...
by James Hickey | Feb 26, 2025 | Feature
Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways to support B2B marketing and sales teams. Demand Gen Report pinpointed five breakout quotes from these sessions and explored their alignment to recurring...
by Demand Gen Report Team | Feb 26, 2025 | Blog
At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that are leading the industry forward, breaking new creative boundaries and unlocking new...
by James Hickey | Feb 25, 2025 | Feature
How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without using it as a crutch? This was the top question answered by Roderick Jefferson as he kicked off B2B Marketing Exchange West in Scottsdale this week....
by Demand Gen Report Team | Feb 25, 2025 | Industry News, News Brief
Pipeline 360 has partnered strategically with global B2B content services specialist, The Expert Network to create a fully managed Demand-as-a-Service (DaaS) solution. This new joint solution combines Pipeline360’s Branded Demand services and The Expert...
by Demand Gen Report Team | Feb 24, 2025 | News Brief
SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to help businesses identify anonymous web visitors, uncover entire buying groups and engage them with personalized conversations. SalesboxAI Agents...
by Alicia Esposito | Feb 24, 2025 | Industry News, News Brief
Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve connection rates by providing streamlined, automated...
