Pipeline 360 has partnered strategically with global B2B content services specialist, The Expert Network to create a fully managed Demand-as-a-Service (DaaS) solution. This new joint solution combines Pipeline360’s Branded Demand services and The Expert Network’s content and creative services to support clients’ end-to-end demand generation needs, from strategy and execution to performance measurement.
“Today’s B2B marketers are stretched thin, balancing limited time and resources while navigating a landscape of over 15,000 martech solutions,” said Tony Uphoff, CEO of Pipeline360 in a statement. “The last thing they need is another platform to manage — they’re looking for results. By partnering with The Expert Network, we’re proud to offer the power of Demand-as-a-Service — a next-generation model that reimagines how B2B marketers achieve their objectives.”
Closing the Content Creation Gap
Up to 40% of B2B marketers are tapping external support — from contractors to agencies — to address their resource constraints, according to Pipeline360 research. By combining Pipeline360’s B2B marketplace for content syndication, display advertising and performance insights with The Expert Network’s global content strategy, creation and activation expertise, the companies will empower B2B marketers to focus their in-house teams on high-level strategy rather than execution.
“With a global network of content and creative expertise spanning the U.S., UK, EMEA and APAC, we are committed to seamlessly linking brand to demand, and content to media through a more expert, flexible and accountable approach,” said Stuart Giddings, Founder and CEO of The Expert Network in a statement. “We’re excited to join forces with Pipeline360 to deliver a new and different offering with Demand-as-a-Service, setting a new standard for what’s possible in B2B marketing.”
