by James Hickey | Apr 29, 2025 | News Brief
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s...
by James Hickey | Apr 28, 2025 | News Brief
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers can tap into pre-built integrations to connect...
by Conor Bant, Just Global | Apr 25, 2025 | Demanding Views
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of translation. While typically the...
by James Hickey | Apr 24, 2025 | News Brief
Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize them. To meet this need, Gong, a leading revenue AI company, is launching more than a dozen AI agents built specifically for revenue...
by James Hickey | Apr 23, 2025 | Feature
In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The rise of Substack and the popularity of daily newsletters from Morning Brew and Axios show the tangible value of email audiences. Yet,...
by James Hickey | Apr 22, 2025 | Feature
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on...
by James Hickey | Apr 21, 2025 | News Brief
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of traditional production. The company is...
by James Hickey | Apr 21, 2025 | News Brief
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving Campaign Results as their top priority, this year’s webinars...
by Yang Han, StackAdapt | Apr 18, 2025 | Demanding Views
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving consumer expectations have made it increasingly difficult...
by James Hickey | Apr 17, 2025 | News Brief
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising to enable B2B marketers to leverage the growing popularity of audio channel content in their multi-channel campaigns. The new...
by James Hickey | Apr 17, 2025 | Case Studies
Companies are grappling to incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an emphasis on using AI to boost the efficiency and output of their GTM teams. Seismic, a global leader in enablement that helps...
by James Hickey | Apr 16, 2025 | Feature
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities and commercial success through 2026. As boards of...
