by Michael Rodriguez | Dec 2, 2020 | Industry News
LinkedIn has announced the launch of its newest tool, LinkedIn Sales Insights, which aims to help sales and marketing teams gain a clearer view of potential opportunities in their target markets, improve their go-to-market strategies and drive revenue. Part of the...
by Klaudia Tirico | Dec 1, 2020 | Industry News
On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion. The acquisition — said to be the biggest in Salesforce history — will combine the Salesforce CRM...
by Michael Rodriguez | Nov 25, 2020 | Industry News
Adobe is expanding the capabilities of its Real-Time Customer Data Platform to help B2B brands coordinate account-based experiences at scale through customer insights across various channels. Slated to launch early next year, the update aims to provide B2B brands with...
by Michael Rodriguez | Nov 25, 2020 | Blog
Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects. However, many marketers are...
by Klaudia Tirico & Michael Rodriguez | Nov 24, 2020 | Industry News
With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and looking to future-proof their strategies for 2021. From marketing, sales, demand gen, lead nurturing, ABM and more, marketers must be ready for whatever will shake up...
by Michael Rodriguez | Nov 23, 2020 | Solution Spotlight
The Video Idea Machine solution from online video making service PlayPlay provides personalized video templates that simplify the video content creation process for online prospecting and promotion. Back-Of-The-Box Details The solution provides video ideas and...
by Michael Rodriguez | Nov 20, 2020 | Industry News
RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. The partnership combines RollWorks’ account lists, email...
by Michael Rodriguez | Nov 20, 2020 | Industry News
Digital experience platform provider ON24 has launched a virtual platform called RevNEXT Marketplace, which aims to educate B2B marketers about modern solutions and strategies to help them improve their revenue generation. The RevNEXT Marketplace contains virtual...
by Steve Watt, Grapevine6 | Nov 20, 2020 | Demanding Views
“I don’t care about brand. I care about revenue.” We’ve all heard some variation of this countless times. One of the most pervasive and value-destroying misconceptions held by many business leaders is their belief that brand only — or...
by Michael Rodriguez | Nov 19, 2020 | Industry News
Full Circle Insights,a marketing performance measurement solution provider, has launched improvements to its Digital Source Tracker, patenting new technology and designing new dashboards to help customers optimize their funnel metrics and attribution for their digital...
by Michael Rodriguez | Nov 18, 2020 | Industry News
With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences remotely. While email marketing has always been a top channel to reach buyers and customers, it has become even more important in 2020....
by Michael Rodriguez | Nov 17, 2020 | Industry News
Testimonial Hero, a B2B video testimonial service, has acquired video testimonial platform Applause Labs to improve the efficiency, speed, quality and effectiveness of their own video testimonials service. The acquisition involves the integration of Applause...
