by John Allen, RingCentral US | Nov 13, 2020 | Demanding Views
It’s long been recognized that good collaboration is the key to success. This is true of many industries and successful partnerships. Unfortunately, marketing can be a particularly challenging area in which to ensure effective collaboration. In any business,...
by Michael Rodriguez | Nov 12, 2020 | Industry News
ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher deal win-rates. The launch comes just a few months after Demandbase acquired Engagio,...
by Michael Rodriguez | Nov 11, 2020 | Industry News
According to a new report from conversational relationship platform Intercom, 73% of customer support leaders believe customers have higher expectations for customer service due to Covid-19. To meet the expectation of quality customer service, 78% of support leaders...
by Michael Rodriguez | Nov 11, 2020 | Industry News
Alida, a customer insights provider and formerly Vision Critical, has appointed David O’Malley as Chief Revenue Officer of their CXM platform, aiming to accelerate its growth in the customer experience management market. The news follows Alida’s rebrand...
by Michael Rodriguez | Nov 9, 2020 | Industry News
ABM platform Terminus has acquired account intelligence platform GrowFlare, aiming to improve its Engagement Hub and better help revenue teams identify target accounts, focus on their go-to-market strategies and analyze intent signals. The acquisition involves direct...
by Michael Rodriguez | Nov 9, 2020 | Solution Spotlight
The Account Engagement solution from revenue operations platform Clari helps team leaders leverage account-level insights and diagnostics strategically, allowing them to identify risks and opportunities and deploy resources where necessary to win customers and...
by Michael Rodriguez | Nov 6, 2020 | Industry News
ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The...
by Sam O'Brien, RingCentral UK | Nov 5, 2020 | Demanding Views
In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic...
by Michael Rodriguez | Nov 5, 2020 | Industry News
B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its...
by Michael Rodriguez | Nov 4, 2020 | Blog
Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic have only accelerated this. With events shifting to a strictly digital...
by Terry Moffatt | Nov 4, 2020 | Industry News
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at...
by Michael Rodriguez | Nov 2, 2020 | Financial News
Agile email creation platform Stensul has secured $16 million in Series B funding, led by USVP with additional participation from Capital One Ventures, Peak State Ventures, Uncork Capital, among others. The company plans to use the funds to accelerate the adoption of...
