by Michael Rodriguez | Nov 23, 2020 | Solution Spotlight
The Video Idea Machine solution from online video making service PlayPlay provides personalized video templates that simplify the video content creation process for online prospecting and promotion. Back-Of-The-Box Details The solution provides video ideas and...
by Michael Rodriguez | Nov 20, 2020 | Industry News
RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. The partnership combines RollWorks’ account lists, email...
by Michael Rodriguez | Nov 20, 2020 | Industry News
Digital experience platform provider ON24 has launched a virtual platform called RevNEXT Marketplace, which aims to educate B2B marketers about modern solutions and strategies to help them improve their revenue generation. The RevNEXT Marketplace contains virtual...
by Steve Watt, Grapevine6 | Nov 20, 2020 | Demanding Views
“I don’t care about brand. I care about revenue.” We’ve all heard some variation of this countless times. One of the most pervasive and value-destroying misconceptions held by many business leaders is their belief that brand only — or...
by Michael Rodriguez | Nov 19, 2020 | Industry News
Full Circle Insights,a marketing performance measurement solution provider, has launched improvements to its Digital Source Tracker, patenting new technology and designing new dashboards to help customers optimize their funnel metrics and attribution for their digital...
by Michael Rodriguez | Nov 18, 2020 | Industry News
With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences remotely. While email marketing has always been a top channel to reach buyers and customers, it has become even more important in 2020....
by Michael Rodriguez | Nov 17, 2020 | Industry News
Testimonial Hero, a B2B video testimonial service, has acquired video testimonial platform Applause Labs to improve the efficiency, speed, quality and effectiveness of their own video testimonials service. The acquisition involves the integration of Applause...
by Michael Rodriguez | Nov 17, 2020 | Industry News
Seismic, a sales and marketing enablement software provider, has announced new content analytics capabilities designed to allow users to boost their effectiveness, drive revenue team alignment and deliver high-quality buyer experiences. The Seismic Fall 2020 release...
by Michael Rodriguez | Nov 17, 2020 | Industry News
Hootsuite, a social media marketing and management platform, has announced an integration for its Global ISV program with Microsoft Dynamics 365. The partnership aims to help Hootsuite enterprise users generate new leads from their social media campaigns and improve...
by Michael Rodriguez | Nov 16, 2020 | Industry News
According to research from event platform Bizzabo, 80% of marketers were able to reach wider audiences and increase their ROI by hosting virtual events. To succeed in the virtual event market, 72% of respondents have adopted engagement tools and platforms to improve...
by Michael Rodriguez | Nov 16, 2020 | Solution Spotlight
Casted, an all-in-one B2B podcasting platform, is designed to empower marketing teams to access, attribute and amplify their podcasting content and improve and drive their overall content marketing strategies. Back-of-the-Box Details Casted serves as a host for...
by Michael Rodriguez | Nov 13, 2020 | Industry News
Salesforce has launched Revenue Cloud, a solution designed to help companies connect their sales, operations, partner and finance teams for accelerated revenue growth and improvement across every channel. The solution aims to help organizations to better invest in the...
