by Jason Ball, Considered Content | Oct 2, 2020 | Demanding Views
Thought-leadership marketing can yield incredible results: One survey by Orbit Media found that 53% of firms had increased their company’s customer retention, 56% increased their press mentions and 62% boosted their client leads by doing this kind of...
by Michael Rodriguez | Oct 1, 2020 | Industry News
Act-On Software, a growth marketing platform, has launched an Automated Journey Builder solution, a visual and flexible UX that aims to empower marketers to build intuitive customer journeys. The solution aims to provide marketers with the tools to build, design and...
by Michael Rodriguez | Oct 1, 2020 | Industry News
Chili Piper, an inbound revenue acceleration company, has expanded its leadership team with the announcement of Jeremy Robbins as the new VP of Enterprise Sales. Robbins has more than 15 years of enterprise sales experience, previously holding positions of Enterprise...
by Michael Rodriguez | Oct 1, 2020 | Industry News
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new features aim to improve the platform’s ability to unify customer data and enable quick and easy activation processes for businesses. The new updates...
by Marjorie Romeyn-Sanabria | Sep 30, 2020 | Industry News
Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and the fallout from COVID-19 has led to the rise of importance in earned media, according to a new report from the CMO Council in collaboration with earned...
by Michael Rodriguez | Sep 30, 2020 | Blog
With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B...
by Michael Rodriguez | Sep 28, 2020 | Solution Spotlight
SaaS platform Powerchord is designed to help brands and dealers create and deploy branded website experiences at scale and facilitate omnichannel campaigns that increase lead generation and revenue growth. Back-Of-The-Box Details The platform aims to provide its users...
by AJ Brown, LeadsRx | Sep 27, 2020 | Demanding Views
B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within...
by Michael Rodriguez | Sep 25, 2020 | Industry News
ABM platform Terminus has released new enhancements to its Terminus Engagement Hub, with the intent of helping marketers improve their account attribution and establish stronger relationships with their target accounts. The platform’s new capabilities include: A...
by Michael Rodriguez | Sep 25, 2020 | Industry News
RollWorks, an account-based platform, announced a new Site Visitor API that powers new integrations with Reactful, Hushly and Uberflip, aiming to provide insights and improve personalized account-based strategies. The personalization integrations include:...
by Michael Rodriguez | Sep 24, 2020 | Industry News
Casted, a podcasting platform, announced integrations with marketing technology providers HubSpot, Drift and WordPress, with the intent of helping B2B marketers deliver engaging content marketing experiences for buyers that drive greater pipeline and ROI. These new...
by Michael Rodriguez | Sep 24, 2020 | Industry News
Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109%...
