by Marjorie Romeyn-Sanabria | Sep 1, 2020 | Industry News
Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end...
by Michael Rodriguez | Sep 1, 2020 | Industry News
Seismic, a sales and marketing enablement software provider, launched Interactive Content capabilities within its platform designed to help remote sellers better mimick an in-person environment. The new capabilities aim to empower companies with the tools they...
by Michael Rodriguez | Aug 31, 2020 | Solution Spotlight
Kaon Interactive, a 3D interactive sales and marketing engagement solutions provider, uses its High-Velocity Marketing Platform to effectively communicate a business’ value to their buyers, aiming to help marketing and sales teams create applications that deepen...
by Michael Rodriguez | Aug 28, 2020 | Industry News
Enlyft, an AI-based sales intelligence provider, has announced an integration with intent data provider Bombora. The company will use incorporate Bombora’s Company Surge Intent into its platform to provide B2B organizations with sales intelligence to optimize...
by Howard Brown, ringDNA | Aug 28, 2020 | Demanding Views
As the world grapples with a global pandemic, economic slowdown, civil unrest and racial injustice, business leaders need to change the way we communicate with our customers. When the pandemic first struck, business leaders were kept up at night wondering: Do people...
by Michael Rodriguez | Aug 26, 2020 | Industry News
True Influence, a demand generation and B2B sales acceleration platform, has launched their True Influence ABM Marketing Cloud, which is designed to provide intent-driven insights to help marketing and sales teams improve account engagement, campaign performance and...
by Marjorie Romeyn-Sanabria | Aug 26, 2020 | Financial News
Chili Piper, an inbound revenue acceleration company, announced that it raised $18 million in Series A funding led by Base10 Partners with participation from Gradient Ventures, Google’s AI-focused venture fund. With this new...
by Michael Rodriguez | Aug 26, 2020 | Industry News
SugarCRM Inc., a time-aware CX platform, has acquired artificial intelligence platform Node.Inc to help users improve their CX performance and predictability across B2B interactions. The acquisition will expand SugarCRM’s capabilities for marketing, service...
by Michael Rodriguez | Aug 24, 2020 | Solution Spotlight
Data technology and predictive analytics solutions provider Versium launched its Versium REACH platform to provide marketers with matching technology that helps them identify, understand and target their ideal customers across multiple platforms. Back-Of-The-Box...
by Jim Sharpe, Aventri | Aug 21, 2020 | Demanding Views
Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the past, CMOs spent 25% to 30% of their budgets on in-person meetings and events, according to research by Frost and Sullivan. Today, this sector is...
by Michael Rodriguez | Aug 20, 2020 | Industry News
Folloze, a personalized B2B marketing platform, has launched ABM Now, an all-in-one ABM solution that combinesFolloze’s platform with Demandbase’s firmographic data to help marketers improve the personalization of their revenue-generating campaigns based...
by Marjorie Romeyn-Sanabria | Aug 20, 2020 | Industry News
Terminus has appointed Ed Frederici as the company’s new Chief Technology Officer (CTO), overseeing its engineering and technology teams. The new C-level addition follows Terminus’ ambitious buildout of its ABM integration with Salesforce Pardot and the...
