by Alicia Esposito | Feb 6, 2025 | Case Studies
Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare and purchase health insurance from leading insurers such as...
by Kelly Lindenau | Feb 5, 2025 | Feature
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B Marketing Exchange Podcast, she shared insights from her decades of...
by Demand Gen Report Team | Feb 4, 2025 | News Brief
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S., Canada, UK and Australia. Sitecore surveyed these executives, who work for...
by Alicia Esposito | Feb 3, 2025 | Industry News
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach Supreme’s existing customers to transition to Sopro’s multichannel...
by Asaf Shevach, Lusha | Jan 31, 2025 | Demanding Views
Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted guide, helping teams identify prospects, establish connections and uncover new opportunities. It’s a foundation that...
by Alicia Esposito | Jan 30, 2025 | Industry News
LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead management solution that includes AI agents, advanced automation capabilities and AI-powered reporting. Dash’s new capabilities are the latest...
by Alicia Esposito | Jan 29, 2025 | Industry News
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of Oracle Fusion Cloud Customer Experience (CX) and available to all...
by Alicia Esposito | Jan 28, 2025 | Industry News
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal were not disclosed. Powered by artificial intelligence (AI) and...
by Demand Gen Report Team | Jan 27, 2025 | Feature
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a mainstream B2B strategy embraced across industries. Rob...
by Eric Hollebone, DemandLab | Jan 27, 2025 | Demanding Views
Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up — you want an expert who can quickly troubleshoot and fix the issue. An architect, on the...
by Kelly Lindenau | Jan 24, 2025 | Industry News
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces. Bombora’s B2B advertisers can now use...
by Kristin Hunter, Druid.ai | Jan 21, 2025 | Demanding Views
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in particular, many businesses are turning to AI-driven tools, such as...
