by Terry Moffatt | May 13, 2020 | Industry News
Using social media platforms to share marketing messages with B2B buyers is a proven tactic. And since the emergence of Covid-19 has forced more employees to work virtually, the opportunities to engage with decision-makers on social platforms has climbed...
by Michael Rodriguez | May 11, 2020 | Industry News
LinkedIn has announced an integration of its LinkedIn Live and LinkedIn Event offerings to create a virtual events solution that enables users to stay connected with important contacts and events. This integration of Live and Events equips users with: Livestreaming...
by Michael Rodriguez | May 11, 2020 | Industry News
NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to provide thought leadership on how to improve the execution of content-centric ABM strategies. The ABMLA is a consolidation of different...
by Michael Rodriguez | May 11, 2020 | Industry News
Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, advanced task automation and...
by Michael Rodriguez | May 11, 2020 | Solution Spotlight
TrafficGuard has announced the launch of its PPC Fraud Protection, aiming to mitigate fraudulent data and account traffic and protect the Google Ad campaigns of small and medium-sized businesses. BACK-OF-THE-BOX DETAILS PPC Fraud Protection is designed to detect...
by Marjorie Romeyn-Sanabria | May 8, 2020 | Demanding Views
TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the surge of coronavirus cases. This could be bad news for B2B marketers, who are seeking to sell solutions but may not be able to in the face of...
by Klaudia Tirico | May 8, 2020 | Industry News
As demand generation evolves, modern B2B organizations must be cross-functional to deliver a truly customer-centric experience for buyers and drive revenue. This requires an integration of departments — from demand gen and ABM, to sales, customer marketing and...
by Marjorie Romeyn-Sanabria | May 7, 2020 | Industry News
RollWorks, the ABM platform, announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and report on their account-based activities across both platforms. By integrating LinkedIn ads with RollWorks’, B2B...
by Klaudia Tirico | May 6, 2020 | Industry News
The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused...
by Marjorie Romeyn-Sanabria | May 5, 2020 | Blog
COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over...
by Marjorie Romeyn-Sanabria | May 5, 2020 | Industry News
MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development trends in various technology ecosystems. The “COVID-19 Working from Home — Intent Trends Report— Intent Trends Report” details how the surge in...
by Kim Zimmermann | May 4, 2020 | Case Studies
Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses...
