by Marjorie Romeyn-Sanabria | Apr 8, 2020 | Blog
; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of...
by Klaudia Tirico | Apr 8, 2020 | Industry News
During a time when “social distancing” has become the new norm, it’s no surprise most people are turning to social media to connect with friends, family, colleagues and buyers. The digital world has quickly become a safe alternative for B2B organizations to...
by Michael Rodriguez | Apr 3, 2020 | Solution Spotlight
LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client attribution data to develop a marketing attribution game plan with actionable insights designed to maximize the return on ad spend...
by Sylvain Panzani and Uday Nayar, Merkle | Apr 3, 2020 | Demanding Views
Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech vertical seem to be feeling the most pressure. In high-tech, customer experience is fundamental, as it relates to the experience that a...
by Michael Rodriguez | Apr 3, 2020 | Industry News
Direct mail and swag gifting have quickly become a common strategy to help B2B companies increase brand awareness, follow-up with clients and leave lasting impressions. In fact, new research from Alyce, an AI-powered direct mail and swag platform, has revealed that...
by Marjorie Romeyn-Sanabria | Apr 2, 2020 | Industry News
Alyce, an AI-powered gifting platform, has launched Swag SelectTM, a new solution designed to help marketers personalize gifts to potential clients and keep track of them during delivery, avoiding undelivered packages and no visibility into their impact. With the new...
by Klaudia Tirico | Apr 1, 2020 | Industry News
Demand Gen Report has been covering the rapid growth of account-based marketing and key players — from practitioners to solution providers — in the space from the start. Year over year, our benchmark research shows more marketers already practicing or planning to...
by Michael Rodriguez | Apr 1, 2020 | Solution Spotlight
Craftom.io is a gifting and mailing platform that offers hyper-customization services for physical gifts, mailers, and messages using logos, text and photographs. FEATURES/FUNCTIONALITY The hyper-customization service aims to provide: Personalized, wax-sealed messages...
by Marjorie Romeyn-Sanabria | Apr 1, 2020 | Blog
Everyone’s talking about and/or doing ABM, but yet, key elements of the strategy can still be confusing to practitioners. Here’s a video that can help answer some of your top ABM questions quickly. Recorded live at #B2BMX for Triblio’s new “Ask An...
by Don Williams, Validity | Mar 30, 2020 | Demanding Views
As we enter a new decade, emerging trends in sales technology are creating new opportunities for businesses that embrace them. We’re seeing tremendous growth and evolution in areas like virtual reality (VR), speech recognition and new applications of concepts...
by Michael Rodriguez | Mar 27, 2020 | Industry News
Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90...
by Kim Zimmermann | Mar 26, 2020 | Industry News
More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships, according to new research from Propeller Insights and sponsored by Folloze, a provider of a personalization...
