by Klaudia Tirico | Nov 1, 2019 | Industry News
Sales enablement platform provider Seismic has appointed Michael Londgren as CMO to lead the company’s marketing strategy and operations worldwide. In his new role, Londgren will oversee international and vertical growth for Seismic, and will help grow the...
by Klaudia Tirico | Nov 1, 2019 | Solution Spotlight
Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling marketers to identify decision-makers whose interests were not captured with lead forms, emails or phone calls. FEATURES/FUNCTIONALITY: Influ2...
by Brian Anderson | Nov 1, 2019 | Industry News
The account-based management sales platform Folloze announced that it has raised $11 million in a Series B funding roundled by BGVwith participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital and SVB. Folloze has raised more than...
by Andrew Gaffney | Oct 31, 2019 | Blog
Since we cover performance marketing trends on a daily basis, we geek out a bit over any events that cover topics like revenue operations, sales/marketing alignment, ABM and data. That’s why the OpsStars event has emerged as one of our favorite events of the...
by Brian Faussette | Oct 29, 2019 | Industry News
Allego and Seismic announced a new partnership designed to help sales and marketing organizations improve performance by providing a central resource for personalized sales collateral, customer engagement videos and learning material. The integration...
by Brian Faussette | Oct 29, 2019 | Solution Spotlight
Vyond Studio is an animated video platform that is designed to help users create custom videos. Professionals are positioned to design and publish an unlimited number of HD videos in multiple styles with a drag-and-drop interface and extensive asset library....
by Demand Gen Report Team | Oct 28, 2019 | Industry News
Nominations for the 2020 Killer Content Awards close this Friday, November 1, so now’s the time to spotlight your company’s most creative campaigns and its top-performing content assets. Winners will be celebrated at an exclusive...
by Marc Johnson, Bombora | Oct 25, 2019 | Demanding Views
The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital advertising and the widespread availability of data. While these tools all come with the promise of making marketers’ lives easier, what...
by Brian Anderson | Oct 24, 2019 | Industry News
Salesforce announced new email features and functionality for its Marketing Cloud offering that aim to help marketers better personalize campaigns and improve overall customer engagement. Specifically, the announcement includes new Einstein features baked into the...
by Klaudia Tirico | Oct 24, 2019 | Industry News
Tealium, a real-time customer data orchestration platform, has appointed industry veteran Heidi Bullock as its new CMO. Bullock joins the company following successful tenures as CMO of Engagio and Group VP of Global Marketing at Marketo. She was responsible for the...
by Brian Faussette | Oct 23, 2019 | Industry News
Users can now create LinkedIn Lead Gen Forms from within HubSpot’s free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect leads from their ads on LinkedIn using...
by Brian Faussette | Oct 22, 2019 | Industry News
Vision Critical, a cloud-based customer intelligence platform that works with companies such as LinkedIn, GoDaddy and Horizon, has released its Sparq Fall ‘19 customer engagement and insights platform. The platform is designed to help brands directly interact...
