Demand Gen Report

Abstract technology background with a focus on innovative business solutions, showcasing a dynamic blend of digital tools, data analytics, and strategic planning to drive efficiency, productivity

Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis,...

DGR DG337 SURV BenchmarkSurvey 062025 LP

The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

Reports

Idea pitching, fund raising and venture capital, selling business or merger agreement concept, entrepreneur businessman standing on lightbulb idea lamp shaking hands with VC on money coins stack.

Latest Posts

Social media marketing, freelance content manager publish new posts. Businesswoman, strategy analysis management vector concept. Vector marketing content, social business illustration

Is It Time To Open The Gate To Your Long-Form Content?

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…

Demanding Views January 13

Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Businessman touching on screen to target customer.

Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform.

Industry News January 9

Data scientists training and deploying machine learning models in the cloud for AI applications.

The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings…

Blog January 8