Demand Gen Report

Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report...

Brick Launches New AI Marketing Services

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Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

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Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

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IT specialist working on computer in bitcoin and crypto currency mining farm.

New IT Spend Report for the 2025 B2B Market

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Latest Posts

An illustration depicts a team of four diverse individuals working together in a modern office setting. They use computers, tablets, and whiteboards to collaborate effectively

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…

Demanding Views January 27

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Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.

Industry News January 24

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Bridging The Gap: Why AI Must Be Embraced In Customer Service

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in…

Demanding Views January 21