by James Hickey | Sep 3, 2025 | Feature
Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational at scale, but it is not uniform. To gain an understanding of the integration of AI in marketing processes, Outcomes Rocket surveyed...
by James Hickey | Sep 2, 2025 | News Brief
Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer that enable B2B sales, solutions, and marketing teams to deliver personalized demos that communicate the product’s highest and most relevant value to each buyer. Olto...
by James Hickey | Sep 2, 2025 | News Brief
As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying significantly by the growth stage of the company.. That was one of the top findings from Georgian Partners and NewtonX’s 2025 AI Adoption...
by James Hickey | Aug 29, 2025 | News Brief
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both operations and...
by James Hickey | Aug 28, 2025 | News Brief
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a...
by Brendan Condon and Rachael Buchler, Gartner Sales Practice | Aug 28, 2025 | Demanding Views
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers, but by their capacity to inspire, develop, and lead people. Gartner research highlights a...
by James Hickey | Aug 26, 2025 | News Brief
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far. To address this gap, HubSpot is introducing the first CRM connector for Claude that brings each customer’s unique...
by James Hickey | Aug 26, 2025 | News Brief
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from General Assembly found 68% of sales and marketing...
by James Hickey | Aug 25, 2025 | News Brief
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries – bringing $10 trillion in annual...
by James Hickey | Aug 25, 2025 | Blog
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. This playbook from Demandbase and Demand Gen Report, “AI Meets ABM: The Marketers Playbook for Smarter, Faster Growth,” cuts through...
by Ibrahim Hasanov | Aug 22, 2025 | Demanding Views
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches obsolete. Traditional sales and marketing methods lead to a shocking $2 trillion in wasted costs and lost revenue potential,...
by James Hickey | Aug 21, 2025 | Case Studies
The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier rather than a gateway? Maserati Ascot discovered that some potential...
