by Demand Gen Report Team | Nov 12, 2024 | Industry News
Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself as a global B2B revenue marketing company. With...
by Kelly Lindenau | Nov 12, 2024 | Industry News
Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in...
by Kelly Lindenau | Nov 11, 2024 | Blog
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut through the digital noise and better engage prospects, nearly 40% of...
by Paul Gibson, Demandbase | Nov 8, 2024 | Demanding Views
Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they head into planning for a new year, whether it’s due to confining strategic direction or the comfort...
by Kelly Lindenau | Nov 8, 2024 | Industry News
Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication. The collaboration seeks to align signature content with HubSpot contact lists...
by Demand Gen Report Team | Nov 7, 2024 | Industry News
Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows. Built into the Openprise RevOps Data Automation Cloud,...
by Kelly Lindenau | Nov 6, 2024 | Industry News
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service and anonymous tendencies, it’s imperative that marketers leave one-size-fits-all...
by Kelly Lindenau | Nov 5, 2024 | Industry News
Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows. Through the partnership, the companies plan to help sellers...
by Demand Gen Report Team | Nov 5, 2024 | Industry News
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted how marketers must embrace automation,...
by Karl Van Buren, Audyence | Nov 5, 2024 | Demanding Views
B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate the workflow to generate more...
by Kelly Lindenau | Oct 31, 2024 | Industry News
Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating and enhancing data enrichment. According...
by Kelly Lindenau | Oct 30, 2024 | Blog
If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing a parallel between target audiences and trick-or-treaters: Just like kids plot the perfect...
