Demand Gen Report

Communication support, call center and customer service help desk. telephone devices with VOIP headset in office.Customer service support (call center) concept.

CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation

CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence (AI) readiness even as adoption is becoming more mainstream as many find...

DGR Demandbase Web 092025

AI Meets ABM: What’s Actually Working vs. What’s Hype Webinar set for Sept. 24

Influ2 Signals Center

Influ2 Introduces Contact-Level Buyer Intent Capabilities

Highspot ‘s The Go-To-Market Performance Gap Report Business team of two busy professionals working together using laptop computer.

Bridging the AI Performance Gap: Insights from Highspot’s GTM Report

DV Breaking Silos

How to Fix Go-To-Market Silos

Demanding Views

Latest Posts

Live radio or podcasting. Podcasters recording audio or video podcast in the studio. Online show. Radio host speaking in microphone and interviewing guests. Vector illustration isolated on white

Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education…

Feature December 26

Sales manager brainstorming sales strategies.

The Top 5 Sales Tips For B2B Salespeople

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…

Feature December 24

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How B2B Marketers Will Innovate Their Advertising Throughout 2025

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…

Industry News December 19

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