by Michael Ballard, Lenovo | Jul 13, 2018 | Demanding Views
In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it takes eight. Each year it will take more. The trend is rapid and clear. What is to be done? Plenty of industry headlines have declared the death of the cold call. But any...
by Elise Schoening | Jul 11, 2018 | Industry News
Showpad, a sales enablement platform, unveiled augmented reality and 3D model capabilities for its iOS app designed to provide an immersive and interactive buying experience. The app is positioned to use Apple’s ARKit to empower sellers to create 3D models of...
by Brian Anderson | Jul 11, 2018 | Blog
Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate their offerings and go-to-market strategies to help their customers succeed. We shined a spotlight on roughly 40 practitioners in our inaugural B2B...
by Elise Schoening | Jul 11, 2018 | Industry News
Marketo, a marketing automation system, and Clari, an AI sales solution provider, announced a strategic partnership designed to unite sales and marketing teams and accelerate deals by providing a single, comprehensive view of the buyer journey. The partnership aims to...
by Elise Schoening | Jul 9, 2018 | Solution Spotlight
Skyword360, a content marketing platform, aims to provide marketing leaders a 360-degree view of their content strategies and operations. It is designed to enable marketers to plan, execute and optimize their content strategies across multiple audiences, campaigns,...
by Brian Anderson | Jul 6, 2018 | Demanding Views
Data and analytics are the currency to today’s B2B businesses, meaning that leveraging that insight to make accurate decisions has become a major priority to sales and marketing leaders. Forrester Research recently surveyed more 500 B2B data strategy and...
by Brian Anderson | Jul 3, 2018 | Industry News
HG Data, the company intelligence solution for B2B marketing and sales professionals, unveiled updates to its application, positioning users to identify net-new accounts that are potentially in market. The company has also launched new lead record enrichment...
by Elise Schoening | Jul 3, 2018 | Industry News
Webinar creation and consumption are on the rise, according to the 2018 Webinar Benchmarks Report from BrightTALK, a content and demand marketing platform. The report, which analyzed more than 14,000 webinars posted to the BrightTALK platform over the past year, shows...
by Klaudia Tirico | Jun 29, 2018 | Industry News
SalesLoft, a sales engagement platform, has appointed Sydney Sloan as its first CMO. Sloan was previously CMO of the enterprise open-source software company Alfresco, where she helped the company achieve record quarterly growth and pass its $100 million...
by Elise Schoening | Jun 29, 2018 | Industry News
There continues to be room for growth and education in the artificial intelligence (AI) space, according to new research from EverString and Heinz Marketing. The study, which surveyed roughly 300 marketing and sales professionals across multiple industries, shows that...
by Elise Schoening | Jun 28, 2018 | Industry News
InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a single view of customer data and increase engagement. The Marketing Suite...
by Brian Anderson | Jun 28, 2018 | Industry News
The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead the growth of technology stacks and streamlined sales funnels. Now, marketing operations in the B2B industry has evolved into a foundational element of the...
